In today’s competitive business environment, maximising customer lifetime value (CLV) is more critical than ever, especially under tight budgets.
The Echelon X keynote speech, titled ‘The Efficiency Conundrum: Unlocking Customer Lifetime Value under Tight Budgets,’ explored innovative strategies and technologies that businesses can employ to optimise the value of each customer throughout their relationship with the brand.
Led by Marc-Antoine Hager, Regional Head (SEA) at CleverTap, the session provided invaluable insights into identifying, nurturing, and retaining high-value customers, as well as effective strategies for enhancing customer engagement and loyalty.
The keynote speech offered a comprehensive roadmap for businesses seeking to unlock the full potential of their customer relationships. Hager’s insights underscored the importance of leveraging data-driven strategies and advanced technologies to maximise customer lifetime value, even under constrained budgets.
By focusing on customer identification, nurturing, and retention, businesses can foster deeper engagement and loyalty, ultimately driving sustainable growth and success in an increasingly competitive market. The session highlighted the transformative power of efficient customer management practices, setting a clear path for businesses to thrive in the modern landscape.
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