Cooby CEO and co-founder Wen Shaw
Taiwan-based WhatsApp conversational sales platform Cooby has closed a US$1.75 million seed funding round.
The investors are Shilling VC (Europe), Peak XV’s Surge, and Pear VC. Cooby was part of Surge’s sixth cohort.
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“This funding will enable us to enhance our platform and continue innovating to develop tools that help sales teams boost their current CRMs to nurture close customer relationships. We want to target the recruitment sector, among others, in Europe and Latin America, helping them stay ahead of the curve and enhancing their competitive advantage,” said Wen Shaw, CEO and co-founder of Cooby.
The new round brings the startup’s total investment raised to date to US$4.75 million.
Cooby aims to fill a gap in the current CRM toolkit for sales teams and empower them worldwide to use WhatsApp for customer outreach. Through a unified interface, it enables them to drive shorter sales cycles and foster more hyper-personalised interactions at scale.
The platform integrates directly with major CRMs like HubSpot and Salesforce and other commonly used productivity tools like Zapier and Webhook, enabling teams to communicate at scale through an organised WhatsApp inbox.
Teams can also collaborate through Cooby Workspace for data flow, information, and feedback.
Since its launch in late 2022, Cooby claims to have served over 600 customers across 15-plus countries and has expanded sixfold over the past 18 months.
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Image Credit: Cooby.
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