Martech, short for Marketing Technology, encompasses various tools and software designed to streamline marketing processes, enhance efficiency, and drive better results. From customer relationship management systems to analytics platforms and social media management tools, martech provides marketers with the necessary infrastructure to plan, execute, and measure their marketing campaigns effectively. By automating repetitive tasks, centralising data, and providing valuable insights into customer behaviour, martech empowers marketers to work more efficiently and make data-driven decisions.
One critical advantage of martech is its ability to provide valuable insights into customer behaviour and preferences. By analysing data from various sources, including website interactions, social media engagement, and email interactions, marketers can better understand their audience and tailor their marketing efforts accordingly. This enables marketers to deliver more personalised and targeted messages to their audience, driving higher levels of engagement and ultimately leading to better results.
Next month, at Echelon X, attendees will have the opportunity to dive deep into four major conference themes: Agile Business Practices, Sustainability & Responsibility, Collaborative Ecosystems, and Fostering Creativity. As one of the critical elements that help companies move forward with their businesses, martech will be one of the points examined at the event.
To prepare ourselves for the event, in this listicle, we familiarise ourselves with the nine martech companies that have led the march into the future of marketing.
Braze
Braze (£BRZE) emerges as a pioneering force in customer engagement, fostering enduring connections between consumers and the brands they hold dear. With Braze, marketers gain unprecedented access to harness and utilise data from any source, empowering them to engage with customers creatively and in real-time, seamlessly across multiple channels from a singular platform. Braze offers a spectrum of capabilities ranging from cross-channel messaging and journey orchestration to AI-powered experimentation and optimisation. It equips companies with the tools necessary to cultivate and sustain deeply engaging relationships with their customer base, thereby nurturing growth and loyalty.
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Braze stands as a beacon of excellence in the industry, garnering accolades such as the 2024 US News Best Technology Companies to Work For and the 2023 UK Best Workplace for Women by Great Place to Work. Recognised as a Leader by Gartner® in the 2023 Magic Quadrant
for Multichannel Marketing Hubs and in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023, Braze continues to set the standard for innovation and effectiveness. Headquartered in New York with a global footprint spanning North America, Europe, and APAC, Braze is poised at the forefront of shaping the future of customer engagement.
CleverTap
CleverTap, the quintessential engagement platform, stands as the cornerstone for brands seeking to unlock boundless customer lifetime value by crafting bespoke experiences tailored to retain their most prized clientele. Empowering businesses to curate individualised journeys that traverse the entire customer lifecycle, CleverTap offers a comprehensive suite of analytics that scrutinises every facet of this journey, facilitating real-time measurement and optimisation. Its distinctive AI prowess is perceptive and prescriptive, guiding businesses towards astute and expeditious decisions.
By amalgamating experiences from myriad touchpoints, CleverTap heralds a new epoch in customer engagement. Anchored by TesseractDB, the world’s premier database customised for customer engagement, CleverTap ensures both velocity and scalability. With the trust of over 2000 esteemed clients, including Electronic Arts, TiltingPoint, and TED, CleverTap has secured backing from renowned investors like Peak XV Partners and Tiger Global. Headquartered in Mountain View, California, CleverTap’s global footprint spans key cities, including San Francisco, New York, London, and Singapore, positioning it as an indispensable partner in pursuing customer-centric excellence.
Insider
Insider stands at the forefront of revolutionising customer experiences, a unified platform tailored for individualised, cross-channel engagement. Empowering enterprise marketers to integrate customer data across diverse channels and systems seamlessly, Insider harnesses the predictive power of AI to anticipate future behaviours and personalise interactions.
Through Insider’s versatile platform, marketers orchestrate experiences spanning the web, apps, web push, email, SMS, and messaging apps such as WhatsApp and Facebook Messenger. Recently attaining unicorn status, Insider garnered acclaim from NASDAQ for its distinction as one of the select woman-founded, women-led B2B SaaS unicorns globally. Recognized as the top leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and the Gartner Magic Quadrant for Personalization Engines 2021, Insider maintains its stellar reputation, securing the #1 Leader spot on G2’s Mobile Marketing Software and Personalization Grids for 20 consecutive quarters. CrunchBase lauded Insider’s co-founder and CEO, Hande Cilingir, as one of the foremost women CEOs outside the US.
Trusted by an elite cadre of Fortune 500 companies and top brands in retail, automotive, and travel sectors, Insider boasts a client roster that includes Singapore Airlines, Virgin, Toyota, New Balance, IKEA, and many more. With over 1,200 global businesses placing their trust in Insider’s AI-driven personalised experiences, the company continues redefining customer engagement and satisfaction standards across industries.
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MoEngage
Positioned as an indispensable ally for customer-centric marketers and product owners, MoEngage emerges as a beacon of insights-driven customer engagement. Focusing relentlessly on customer satisfaction and retention, MoEngage empowers businesses to analyse customer behaviour meticulously and craft personalized communication strategies spanning web, mobile, and email platforms. Its comprehensive features encompass robust customer analytics, AI-driven journey orchestration, and unparalleled personalization capabilities seamlessly integrated into a single, intuitive dashboard.
Boasting a diverse clientele that includes Fortune 500 giants like Deutsche Telekom, Samsung, and Ally and agile mobile-first brands such as Flipkart, OLA, and Bigbasket, MoEngage has consistently elevated customer engagement across industries. Whether nurturing new leads through onboarding processes or long-term relationships for sustained growth, MoEngage equips product managers and growth marketers with the tools they need to curate unforgettable customer experiences at every stage of the lifecycle.
AppsFlyer
AppsFlyer is at the forefront of empowering brands to make informed decisions for both their business and their customers. Armed with a suite of advanced technologies encompassing measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving capabilities, it is rooted in the belief that brands can enhance customer privacy without compromising on exceptional experiences. Rooted in believing that brands can enhance customer privacy without compromising on extraordinary experiences, AppsFlyer catalyses thousands of creators and over 10,000 technology partners.
By facilitating better understanding and fostering more meaningful relationships with customers, AppsFlyer drives innovation and progress in digital engagement, paving the way for a future where privacy and personalized experiences coexist harmoniously.
Moloco
Dedicated to democratising growth through operational machine learning, Moloco emerges as a transformative force for businesses of every size. With its pioneering machine learning platform tailored for growth and performance, Moloco empowers app publishers, e-commerce platforms, and streaming services to harness the power of their unique first-party data. Through Moloco Ads, performance marketers gain access to advanced machine learning models, facilitating scalable user acquisition for mobile apps. Meanwhile, Moloco Commerce Media equips retailers and marketplaces with a versatile solution for building their own ads business, offering relevance, results, and automation for efficient ad operations at scale.
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Not to be outdone, Moloco Streaming Monetization aims to revolutionise the revenue strategies of streaming media companies, introducing outcomes-based advertising that prioritises user relevancy and advertiser success. Founded in 2013 by a team of machine learning engineers, Moloco has established a global presence with offices spanning the US, the UK, Germany, Korea, China, India, Japan, and Singapore, solidifying its position as a leader in the field of operational machine learning.
ON24
Embarking on a transformative journey into the AI era, ON24 stands as a beacon of innovation, dedicated to revolutionizing businesses’ go-to-market strategies and fostering cost-effective revenue growth. With its cutting-edge intelligent engagement platform, ON24 empowers customers to merge unparalleled experiences with personalized content, unlocking the ability to capture and leverage connected insights on a vast scale.
As a trusted partner to industry-leading giants across various sectors, including technology, asset management, healthcare, and industrial domains, ON24 delivers a goldmine of first-party data to fuel sales and marketing innovation, streamline operations, and enhance business outcomes. From its headquarters in San Francisco to its global presence spanning North America, EMEA, and APAC, ON24’s commitment to driving transformative change resonates across continents, shaping the future of business in the digital age.
Splitmetrics
Within the dynamic realm of mobile app growth, SplitMetrics emerges as a comprehensive ecosystem of products and services united under the esteemed banner of the SplitMetrics brand. Within this innovative landscape, SplitMetrics Acquire, formerly SearchAdsHQ, and SplitMetrics Optimize reign supreme, boasting accolades such as the ASO Tool of the Year 2022.
Alongside these offerings, SplitMetrics Agency is a testament to the brand’s commitment to excellence. With an unwavering dedication to simplifying the path to business success for mobile-first enterprises worldwide, SplitMetrics embodies a spirit of empowerment and innovation. As an Apple Search Ads Partner, supported by a passionate team of over 120 mobile app growth experts, SplitMetrics thrives on the success of its customers. This relentless pursuit of customer satisfaction attracts top-tier app and game publishers from around the globe to join hands with SplitMetrics on their journey towards growth and prosperity.
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Amplitude
In the bustling digital innovation landscape, Amplitude offers a powerful analytics platform that illuminates the intricate pathways of the customer journey. With its self-service capabilities, Amplitude empowers enterprises to navigate this terrain easily, gaining invaluable visibility into the dynamics of their digital products.
Serving as the backbone for over 45,000 digital ventures across a diverse spectrum of industries, including 23 of the esteemed Fortune 100, Amplitude catalyses innovation and strategic decision-making. Amplitude paves the way for enterprises to evolve, adapt, and thrive in the dynamic digital landscape by providing answers to the pivotal question of how digital products influence business outcomes.
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