NinjaVentures, the venture arm of Walmart-backed Indian agritech major Ninjacart, has made an undisclosed strategic investment in Philippine B2B agritech startup Mayani.
The partnership will identify and address global food supply gaps, leveraging cross-border opportunities to amplify Mayani’s market presence. The Filipino firm will integrate Ninjacart’s advanced technology, source traceability, and inventory management solutions to achieve inter-operability, hyper-efficiency, and predictive modelling and to enhance its supply chain efficiency.
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The Indian company will also support Mayani’s expansion efforts and jointly establish an integrated Asian agri-food supply chain.
Mayani is an impact-driven agri-fisheries platform aiming to empower the Philippines’ over 10 million smallholder farmers and fisherfolk by providing them sustainable pathways to market, improving yield and climate resilience through quality inputs, and alternative credit to drive financial inclusion. It boasts a vast grassroots network of over 144,000 organised smallholder farmers and fisherfolk across the Philippine archipelago. The firm’s multi-point value chain platform optimises supply chain dynamics, connecting fragmented supply with B2B market demand.
Moreover, Mayani’s agro-services empower smallholders, enhancing yield and climate resilience through quality agricultural inputs and facilitating rural financial inclusion.
Ochie San Juan, co-founder and Chief Farmer at Mayani, stated: “The deal strengthens the locus of our business, which is tech-enabled output market linkage, that further reinforces our upstream interventions on climate-positive inputs and rural financing.”
Kartheeswaran KK, co-founder and CEO of Ninjacart, said: “By bridging the expertise of two agricultural powerhouses, India and the Philippines, we aim to create a transformative impact and unlock new opportunities in the Asian agri-commerce landscape and beyond.”
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In January 2023, Mayani secured US$1.7 million funding round led by AgFunder. Its other backers are ADB, Plug and Play Ventures, Ocean Impact, and Atlas Ventures.
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