Jago, an Indonesia-based mobile cafe startup, has secured a US$6 million Series A round of funding led by Intudo Ventures and BEENEXT Accelerate.
ORZON Ventures and D Global Ventures also participated.
With new funding, Jago aims to expand its service, establish additional depots, and launch more carts while enhancing its technology stack.
Currently covering seven per cent of Jakarta, the firm plans to extend its reach to 50 per cent of the city by 2024, using geospatial machine learning models for strategic expansion. The company intends to increase depots from three to 15 and carts from 300 to 1,500, investing in cart hardware upgrades, innovate around demand forecasting and supply routing, and improve depot hardware to streamline operations for greater cost efficiency
Launched in June 2020, Jago is a hyperlocal mobile café company utilising technology to bring fresh beverages to Indonesian consumers. With a fleet of fully-electric mobile cafés and professionally-trained baristas called Jagoans, Jago serves neighbourhoods to quickly prepare and deliver fresh beverages within minutes.
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Jago utilises a tech setup to streamline operations, empower baristas, and foster customer loyalty. Employing centralised depots, they produce and package coffee, manage inventory, and forecast supply and demand. Baristas access the Jagoan App for sales optimisation, mobile checkout, and training modules. Customers use the Jago App to locate nearby baristas, place orders, and access loyalty perks.
Existing coffee chains often exceed many consumers’ budgets, creating a gap in Indonesia’s market for affordable quality coffee. Jago targets low-to-middle-income consumers, particularly in blue-collar and Gen Z categories, with beverages starting at IDR 8,000 (US$0.50) per cup, addressing the needs of underserved consumers.
By meeting mass consumer demand and leveraging its technology stack, Jago claims to have achieved steady profitability across consecutive quarters and experienced a growth of over 13 times in 2023.
“This funding is not just a financial boost — it’s a vote of confidence in our vision and team. It empowers us to bring Jago’s unique coffee experience to more communities and to innovate further, ensuring that every cup we serve reinforces the connection between quality and accessibility,” said Yoshua Tanu, Co-Founder and CEO of Jago.
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Image credit: Jago Coffee
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