Ani Bhalekar
As a junior partner at McKinsey, Ani Bhalekar used to travel between Singapore and Brisbane weekly. Frequent journeys resulted in his back pain, and he was advised to do full-time physiotherapy.
However, full-time therapy was not practical for a frequent traveller like him. Online physiotherapy was the only option, but scheduling was an issue. This motivated him to develop a virtual physiotherapist.
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Based in Singapore, EliteFit.AI aims to democratise fitness by providing a personal trainer to everyone across physiotherapy, rehab, assessments, sports coaching, dance training, and yoga. Users can use this browser-based application on any device — smartphones, tablets, and laptops — and exercise anytime, anywhere. No additional devices or app downloads are required.
The user is given an accuracy score based on their performance. If the user makes a mistake, it provides prescriptive feedback in terms of audio cues and stickers.
“EliteFit.AI can work across 10,000+ micro-movements, and we have over 3000 full-length videos available on our platform,” Bhalekar said. “Initially, it was challenging to create the product because its model was limited by the number of movements it could recognise. Throughout multiple iterations of training on thousands of videos from the database, it is now a generalised AI model which can train on any video provided.”
Currently, most of its users come from its distributor partners — fitness companies, healthcare companies, insurance companies, the public sector, and sports organisations. The product can be integrated into healthcare, fitness, insurance, and sports apps/sites.
Since Elitefit.Ai is a SaaS tool, the startup sees a massive opportunity to expand into other parts of the world and scale across millions of users across different industries.
Bhalekar also claimed that EliteFit.AI is already profitable.
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The startup has so far received an SGD300,000 (US$220,000) SportSG cash grant. It now looks to raise US$5 million in venture capital to build and expand the team, foray into the US, and experiment with B2C value propositions.
Leveraging AI, EliteFit.AI offers a virtual personal trainer accessible on any device, providing personalised fitness training without appointments or downloads. This browser-based solution empowers users to exercise anytime, anywhere, with millions of users on the horizon and global expansion planned. EliteFit.AI plans to transform not just fitness accessibility, but also its bottom line, achieving profitability already.
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