The freelancing landscape is experiencing a boom. According to a recent Statista report, the US alone is projected to have a staggering 86.5 million freelancers by 2027, a significant 51 per cent increase from just ten years ago in 2017. This surge in solopreneurs reflects a growing desire for flexibility, autonomy, and the freedom to choose projects.

However, managing a one-person business comes with its own set of challenges. Freelancers, content creators, and solopreneurs often juggle multiple roles, from client acquisition and proposal creation to project management, invoicing, and customer service.

This is where Finna steps in. Based in Singapore, Finna is an all-in-one solution for the solopreneur hustle. It streamlines workflows by facilitating customer management, proposal creation, and payment processing, offering a comprehensive solution to the complexities of solo business management.

The all-in-one solution for solopreneurs

Finna offers a cloud-based integrated workspace designed to simplify business management for independent workers like freelancers, content creators, agents, and e-commerce sellers.

Its suite of offerings automates the three key steps in a typical solopreneur workflow:

• Client acquisition: Its interactive Link-in bio and AI-powered client outreach enable solopreneurs to develop high-quality elevator pitches and tailored proposals aligned with the job description.
• Business management: The CRM tailored to solopreneurs’ workflows allows them to manage all projects end-to-end in one centralised location.
• Payments: The embedded payments into the workspace allow solopreneurs to track invoices, manage income streams, and receive payments seamlessly within the same platform used for project management.

“The productivity space for solopreneurs is fragmented and full of friction — there are individual tools for content creation, marketing and project management, but not a centralised workspace. I and my co-founder, Akshay Patil, used to take part-time freelancing side projects. The frustration of juggling multiple tools and platforms to manage our own part-time freelancing work sparked Finna’s idea. We saw a need for a centralised hub that empowers solopreneurs like myself to work smarter, not harder. Finna is our way of helping others avoid the same struggles and achieve their entrepreneurial dreams,” said Finna CEO and co-founder Coco Li. 

Finna leverages AI for automated proposal generation, tailoring proposals for diverse solopreneur segments. For instance, content creators easily create YouTube mention scripts by inputting brand intros and product features.

The platform also consolidates tasks like proposal creation, client communications, and payment tracking, reducing reliance on multiple tools. Alongside fostering a solopreneur community, Finna provides data insights on finances, marketing, and client engagement, empowering informed decision-making.

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In Southeast Asia’s evolving digital landscape, opportunities abound for platforms like Finna. The rise of solopreneurship fuels the demand for efficient business management tools, aligning with the region’s growing appetite for digital solutions and advanced financial services. Positioned to cater to solopreneurs, Finna’s platform is designed to address their needs, prioritising usability and adaptability across Southeast Asian markets.

Finna operates on a freemium revenue model, offering both free and paid monthly subscriptions with access to premium features. This approach ensures flexibility for users while generating revenue through paid subscriptions.

Funding and future plans

At the pre-seed stage and backed by Antler, Finna is currently pursuing another round of pre-seed funding. The funds will be utilised to facilitate expansion to South Asia and develop embedded finance features aimed at providing financial inclusion for solopreneurs.

“Our mission is to equip and empower solopreneurs globally with the tools, resources, and network they need to grow their independent businesses and build sustainable, thriving, autonomous careers. We scope the product vision from an angle of how we can empower solopreneurs to grow step by step. We are starting with the productivity category to solve their immediate pain points so they have time to scale the business.

In many markets, they are usually excluded from traditional banking services, so we will build embedded fintech solutions to support them financially and help them run long-lasting businesses. By expanding beyond operational management and embracing embedded fintech, Finna will create a secure and financially empowered future for solopreneurs,” said Li. 

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