Amidst swift technological advancements, the dynamics of customer experience are changing at an unparalleled speed. Across the globe, businesses are exploring innovative strategies to maintain a competitive edge, with global cloud communications partner, Vonage, leading the charge in reshaping communications to be more flexible, intelligent, and personal.
Vonage’s fully programmable unified communications, contact centre and conversational commerce applications are built from the Vonage Communications Platform (VCP) allowing for the integration of Video, Voice, Chat, Messaging, AI and Verification into existing products, workflows and systems. VCP enables companies to transform how they communicate, providing the flexibility required to create meaningful engagements.
With their goal of enhancing the customer journey through innovation and tech, Vonage is partnering with e27 to bring you “The Future of Customer Experience: Journeying into Conversational, Personalized, and AI-Driven Engagements” — an event poised to empower everyday customers with a focus on the transformative power of business messaging, conversational AI adoption, and the significant role of WhatsApp in shaping modern customer communications. This event aims to provide actionable insights into the role of emerging technologies in customer engagement, diving deep into the role of AI in personalisation and conversational chatbots.
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A collaboration between Vonage and e27, the event focuses on the evolving landscape of customer interactions. The Future of Customer Experience: Journeying into Conversational, Personalized, and AI-Driven Engagements delves into the transformative power of business messaging, shedding light on the integral role played by conversational AI adoption in shaping the future of customer engagement.
Moreover, as businesses navigate the complexities of modern communication, the spotlight will be on the influential role of WhatsApp in redefining and streamlining customer communications. Attendees can expect a comprehensive exploration of cutting-edge strategies, innovative technologies, and practical insights that contribute to the seamless integration of conversational, personalised, and AI-driven engagements.
More than an event dedicated to sharing insights, the discussion will focus on actionable knowledge that participants can implement in their own respective organisations.
The panel discussion will not only spotlight the significance of business messaging but also delve into the nuanced adoption of conversational AI, illustrating how these technologies can revolutionise customer interactions. Through its expert-led discussions, participants will gain valuable insights into the strategies and tools necessary to harness the power of tech in bolstering business communication.
The Indonesia landscape: Harnessing AI
In Indonesia, the current state of business messaging reflects a dynamic landscape marked by rapid digital transformation. With a burgeoning population of smartphone users and an increasing reliance on online platforms, businesses recognise the importance of effective communication through messaging channels.
Popular messaging apps such as WhatsApp have become integral to daily life for personal communication and as a primary avenue for customer-business interactions. Companies leverage these platforms to provide instant support, deliver personalised services, and streamline transactions. The embrace of business messaging in Indonesia is not just a trend but a fundamental shift in how enterprises connect with their customers, creating an environment where quick and accessible communication is achievable without breaking the bank.
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WhatsApp has emerged as a central hub for customer interactions, solidifying its status as a preferred communication channel for businesses globally. The platform’s widespread adoption has prompted businesses to strategically integrate AI chatbots across various communication channels within WhatsApp. These chatbots, powered by advanced conversational AI, are revolutionising customer engagement by providing instantaneous responses, personalised recommendations, and streamlined transactional processes. Whether it’s resolving queries, facilitating purchases, or delivering proactive customer support, businesses are leveraging AI chatbots on WhatsApp to enhance efficiency and offer a seamless, 24/7 customer experience.
Concurrently, Indonesia is experiencing a swift and widespread adoption of conversational AI in business. As businesses in Indonesia embrace this transformative technology, they are not only keeping pace with global trends but also reshaping the customer experience landscape in a nation where digital innovation continues to be a driving force in economic development.
Explore future trends and anticipated developments in the CX landscape for the year 2024, with practical insights on strategic starting points to achieve impactful success.
The importance of hearing it straight from the experts
Discovering the advantages of integrating Conversational and Generative AI into customer engagement through business messaging platforms is pivotal in navigating the evolving landscape of modern communication. By harnessing Conversational AI, businesses can offer instant support, answer queries, and guide users through transactions seamlessly. Generative AI, on the other hand, enables the creation of dynamic and context-aware responses, enhancing the natural flow of conversations.
Generative AI, on the other hand, enables the creation of dynamic and context-aware responses, enhancing the natural flow of conversations. As businesses grapple with a fast-changing market, we must come together and share ideas that can help benefit each other.
Vonage as a catalyst for insight and innovation
With these exciting developments in mind, global cloud communications leader Vonage hopes to promote tech innovation in ways that enable businesses in Indonesia to connect with their customers better for more meaningful engagement. As such, the event will serve as a deep dive into how companies can strategise their customer engagement efforts not only to fit today’s trends but also to preempt emerging market shifts in the future.
The event will feature stalwarts in customer engagement across the Indonesia business landscape, including Ajay Tawde, Head of Experience at Ogilvy; Yanuar Rezqi, Head Of Customer Experience at Kasoem Group; Suzanna Buniardi, Key Account Director at Vonage Indonesia; and Juinita Senduk, Consultant at Bridge Academy Indonesia. Moderating the esteemed panel of experts will be Rio Kiantara, CEO of Advisia Group.
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At the panel discussion, these industry giants will be answering the question of how companies can leverage business messaging in their operations to enhance customer communication and satisfaction. Moreover, the program will shed light on what trends to anticipate and how to strategise in ways that can aid your organisation in adapting swiftly and effectively.
They will be joined by thought leaders and industry insiders who are pushing the boundaries on the possibilities of customer engagement across Indonesia and beyond.
Your perspective matters
Your unique perspective is important to moulding the future of customer experience. We are eager to be joined by you as we delve into the potential of AI in revolutionising customer experience on February 29, 2024, at Pullman Jakarta Indonesia Thamrin CBD.
Join us for an engaging series of discussions that holds the promise of redefining the landscape of customer engagement in Indonesia.
For more information, visit the official event page here.
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This article is produced by the e27 team, sponsored by Vonage
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The post Vonage to lead customer engagement deep dive in Indonesia appeared first on e27.