(L-R) Meiro co-founders Pavel Bulowski (L) and Vojtěch Kurka (R) and Director of solutions Consulting Quinn Pham
Singapore-based customer data platform Meiro has secured US$3 million in an over-subscribed pre-Series A funding round led by Wavemaker Partners.
Several angel investors from Angel Central also joined the round.
Also Read: How to put customer experience at the heart of digital acceleration journey
Meiro, with offices in Central Europe, aims to fast-track its product development, bolster its team, and expand its presence in Europe and Southeast Asia. Additionally, it plans to enter new markets, starting with Dubai in 2024.
“We are gearing up to penetrate the hugely promising Middle Eastern market after launching our initial partnerships and securing our first clients there in late 2023,” said Pavel Bukowski, Chief Product Officer and Co-founder of Meiro.
Evolving data privacy regulations have resulted in the decreased use of third-party cookies that help brands understand customer behaviour and preferences. This trend and soaring marketing costs present a considerable challenge for brands.
Founded in 2018 by Pavel Bulowski, Jana Marlé-Zizková, and Vojtěch Kurka, Meiro’s Customer Data Platform (CDP) empowers brands to better understand customer preferences and behaviours across various touchpoints. Through Meiro, brands can use data to improve customer experience and marketing campaign performance, ultimately maximising customer satisfaction and business profitability.
Also Read: What makes a great customer experience?
Going beyond the traditional boundaries of CRM, Meiro’s platform collects, cleans, and manages data from virtually any source online and offline and provides personalised marketing tools to enhance business ROI.
“In 2024, we plan to complete the integration of additional communication channels and build GenAI use cases into our platform. We will also introduce a brand new product.
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