Within the dynamic e27 community, a multitude of voices actively shape discussions on emerging technologies and innovation.
Here, we highlight our top 10 contributors, recognised for their expertise in marketing and communications. They focus extensively on public relations, startup growth strategies, and the evolving trends in the business ecosystem, offering diverse ideas within the community.
Chad Kinlay
As the CMO of Trafficguard, Kinlay spearheads its marketing from Australia, He has over 20 years of commercial, branding, communications, and business development experience.
“I believe that the industry, as a whole, should have a sense of optimism regarding the potential of what AI can bring to the table in terms of driving better marketing performance. There is value to be realised in automation and operational efficiencies to be gained.
But, whether it’s Google’s Performance Max or any other AI-led solutions, marketers must push for algorithmic transparency, invest in independent oversight, and not blindly trust the little black box of algorithms if they truly want to drive the best fraud-free performance.
Otherwise, whether they target PMax or any other AI-led advertising solution, bad actors will exploit your trust for their benefit, draining your marketing budgets in the process.”
Geraldine Pang
Pang, Founder of Creative For More, is an entrepreneur with a proven track record in the marketing and advertising industry. Her expertise lies in the intersection of technology and digital marketing, and she has collaborated with brands such as Popeyes, Maplestory SEA, Baskin Robbins, California Raisins, and TCC.
“As an entrepreneur, you must be readily available to pivot to new changes because the business environment will constantly evolve. A growth mindset is key because it will help my team stay agile and responsive in a constantly changing business environment.
Leading with purpose and impact is important because every organisation runs because of people. People, by nature, are driven by purpose.
I am excited to see how marketing strategies will innovate to adapt to Web3. I’ve seen a lot of luxury brands onboard the metaverse and showcasing their craftsmanship creatively, and it’s fun to see how Web3 will take shape.
We also need to start thinking about the potential of AI and how we use it to improve business strategies and marketing efforts. Learning about new innovations and market trends is exciting, and I am looking forward to technological developments that can improve how my agency operates.”
Also Read: Top 10 contributors steering innovation in the tech community
Jessica Tan
As the CMO at Accredify, Tan oversees the strategic development and management of the company’s Marketing and Communications departments. Her role encompasses building product awareness, fostering customer education and engagement, and managing the brand through omnichannel marketing across digital, social, and traditional media.
“The key question we all must face is: How can we co-exist with AI whilst retaining digital trust? AI is a double-edged sword.
On the one hand, it is intelligent enough to learn new behaviours, making it a key tool to automate processes and enhance a business’ efficiency in ways we could never have imagined before. On the other hand, AI can be used by malicious actors to conduct fraudulent activities with its incredible ability to recreate rendered documents, images, videos, and even voice calls that are difficult to differentiate from authentic credentials and a person’s identity.
Digital trust no longer encompasses cybersecurity and data protection policies but also assures that any digital information (in whatever medium) we receive can be trusted. That’s why the next key stage in society’s digital transformation journey is the transition to verifiable data and interactions.
Digital trust technologies are no longer a good-to-have but a must-have, and we must work together as a singular global ecosystem to incorporate digital trust technologies into our business processes to establish trusted information exchange in the new digital era.”
Jon Howard
Howard is the General Manager at Bud, an agency specialising in PR and content. With expertise in company reputation management, he has overseen corporate rebrands, implemented multi-year B2B communication strategies, and collaborated with various C-suite executives.
“It’s forecast that 8.5 million AR/VR devices will be sold globally in 2023 — a 3.2 per cent decrease y-on-y. The slated release of Apple Vision Pro likely won’t drastically accelerate that number, with consumer adoption challenging to achieve when there’s a hefty US$3500 price tag attached.
However, this launch will accelerate the number of development teams building products for extended reality. The launch of the Apple App Store in 2008 spawned countless internet app giants, and right now, there are many developers already building for Vision Pro behind the scenes.
Tl;dr — next year could start a shift for many app developers to branch out into extended reality.
Michelle Lam Wei Wei
Wei is Founder and CEO of The Little Black Book, a home-grown uptrend motion graphics company reputed for its engaging digital campaigns and solid social media track record. With a diverse portfolio spanning private sector companies to government constituencies, the company covers beauty, technology, lifestyle, and public service brands.
“We’re at the start of the next big era with AI, VR, and AR transforming how we do business and experience the world. It’s a big opportunity for those ready to jump in and try new things.
AI has become a big part of our lives, and it will only improve as time passes. People are already used to it, and it’s helping in various ways. Businesses can use AI to make their work more efficient and change how jobs are done to be more productive.
But there’s something new on the horizon: Virtual Reality (VR) and Augmented Reality (AR) are about to become the next big things. This is all thanks to more accessible gadgets (i.e. Apple’s Vision Pro) for experiencing VR and AR, making them accessible to everyone.
What’s exciting is how AR, VR, and AI will come together. This mix will open up many chances for businesses to do new things. And with VR and AR, there are many new areas for businesses to explore and grow into.”
Also Read: What will be the key trend in technology next year?
Moch Akbar Azzihad M
Azzihad is Founder and CEO of Converco, a platform facilitating global money transfers with blockchain technology, ensuring seamless sending and receiving transactions locally. He is an entrepreneur, designer, influencer, and Founder of Perlu, an agency specialising in PR and social media marketing.
“AI and blockchain are major tech trends. They have advanced in many industries, and their importance is projected to expand in the coming year.
AI’s ability to automate processes, improve decision-making, and boost efficiency might alter organisations and the tech industry. Meanwhile, Blockchain is expected to increase trust, security, transparency, and traceability of business network data and save costs.”
Paulo Joquino
Joquino, Senior Content Strategist at Insignia Ventures Partners, contributes to the growth of Southeast Asia’s leading tech companies through thought leadership and content marketing. He is a two-time author of Navigating ASEANnovation and Backing the Bold, serves as editor of Insignia Business Review, and produces the podcast On Call with Insignia.
Terng Shing Chen
Chen is Founder and CEO of PR and content marketing technology startup SYNC. With over a decade of experience in public relations and content marketing, he combines traditional PR and content methods with automation technology to create a scalable agency.
“While generative AI has taken over the technology landscape worldwide, the biggest trend and new sub-industry that I foresee impacting the region will be the role of prompt engineers and automation coordinators.
While most of us have heard of AutoGPT and seen examples of automation, the average person is no closer to utilising this technology in day-to-day work and life. There will be a growing demand for the middle layer of tech-savvy (not necessarily programmers) consultants who understand how to build prompts and have the requisite knowledge to build automated processes.
Small businesses, startups and even larger companies will require these services to implement generative AI solutions or even use ChatGPT effectively. We should expect to see different categories of prompt engineers, AI design experts and automation facilitators become more commonplace.”
Vasanth Seshadri
Seshadri is Founder of The Sunny Side, an independent digital marketing agency with clients in FMCG, Healthcare, Energy and Food. He also authorises two books: Cultural Engineering and The People From Beyond The Mountains.
Yan Lim
Yan Lim is the CEO of iOli Communications, a PR agency she established in 2015 to empower and inspire female PR practitioners to excel in their careers while balancing their personal goals as women, particularly working mothers.
“In the coming years, we can all anticipate a transformative wave where technology solves problems and enriches lives, driving a collective shift towards a more interconnected and purpose-driven digital landscape.
However, in PR and communications, it’s crucial to recognise that while innovation and connectivity are essential, they are not everything. Technology is a powerful aid to fuel the quality of our work, yet we must condition our minds to remember that the human touch remains indispensable.
The success of communications strategies for tech brands and startups hinges not only on cutting-edge solutions but also on the infusion of human connections and emotional aspects. Striking this delicate balance ensures our messages resonate authentically, fostering a profound and lasting impact in today’s dynamic ecosystem.”
—
Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic
Join our e27 Telegram group, FB community, or like the e27 Facebook page
The post Top 10 contributors in communications and marketing excellence appeared first on e27.