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Are large Vietnamese tech enterprises ‘indifferent’ when competing with ChatGPT?

After ChatGPT “caused a storm” in the world, large technology businesses holding a lot of data to develop AI, Vietnam still “calmly” has not launched any new AI chatbot products, only improving the old products, in contrast to giants like Microsoft, Facebook, Google…

According to survey results just announced by the Department of Information and Communications of Ho Chi Minh City, about 48 per cent (out of 1,000 businesses participating in the survey) have applied ChatGPT in their work, about 25 per cent confirmed that ChatGPT is or has replaced workers in certain positions, helping to save hundreds of thousands of dollars.

Creating a ‘hit’ for the AI community, yet ChatGPT still reveals a weakness

According to Mr. Dinh Tran Tuan Linh, Technology Director of Unikon.vn, a content production unit using AI technology and big data, it is not thanks to ChatGPT that people talk so much. About the AI story, four years ago, the AI trend took off, and businesses started researching this technology.

Although it has been developed for decades, AI mainly serves technology people and researchers. But thanks to the “push” from ChatGPT, AI has an interface for end users. For the first time, people who are not familiar with technology can access and know the “shape” of AI and see what it can or cannot do.

ChatGPT has the potential to ignite a global language modelling application war. Before ChatGPT’s introduction to Vietnam, chatbots were frequently used to provide automated responses on fan pages and websites, but they haven’t taken off because the responses frequently adhere to pre-written scripts, which limits the content and doesn’t satisfy user needs.

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Additionally, the responses’ lack of naturalness and friendliness can occasionally make users feel inhibited. Thus, ChatGPT’s launch will enable organisations and big businesses to consider how they developed and released their chatbots.

“This makes the marketability of AI products higher, and other platforms will look at ChatGPT as a new standard when brought to market,” said the expert.

But ChatGPT has its shortcomings. According to Nguyen Manh Quy, director of the Viettel Cyber Centre (VTCC), ChatGPT is trained on a variety of data sources, including verified and authenticated sources like books, newspapers, and news websites, as well as unverified sources like social media and the Internet.

Updated data is also obtained from user conversations. For the two reasons mentioned above, ChatGPT’s content production process could contain errors, so you should exercise caution while using reply content generated by ChatGPT.

Vietnamese enterprises’ reactions before ChatGPT

Talking about the difference in their chatbot solution, the VTCC representative affirmed that, although it cannot answer customers’ “twisted questions and answers”, the bot has been specialised and answered the questioner’s information in some specific fields such as justice, customer care, finance because it is aimed at business customers, Viettel’s virtual assistant cannot give neutral answers such as ChatGPT but must be able to advise customers with very accurate and clear information.

Around the “phenomenon” of ChatGPT, BKAV CEO Nguyen Tu Quang once raised many discussions, including the discovery that the “father” of the algorithm used to develop ChatGPT is a Vietnamese. Mr. Quang also recommended upgrading the AI chatbot solution with data used for training from Vietnam with knowledge about Vietnamese history and culture, with Vietnamese people owning the technology.

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But up to now, apart from claiming that the business has successfully tested blocking spam messages and emails using a natural language processing AI model using GPT technology, this CEO has not had any further updates about a new product of BKAV shaped like ChatGPT for Vietnamese people.

Mr. Nguyen Vu Anh, CEO of Coc Coc, a company that develops browsers and search engines in Vietnam, affirmed that Coc Coc will not be left out of the AI game. CEO Nguyen Vu Anh once shared that Coc Coc is working to create a ChatGPT tool that is especially “trained” to handle the Vietnamese language and is expected to launch in the second quarter of 2023. However, the shape of this tool is still unknown to users.

Conversely, Vietnamese startups have been creating comparable chatbot platforms quite actively ever since ChatGPT was created. VoiceGPT and LovinBot are typical instances.

It is evident from this that big Vietnamese IT companies, who possess vast amounts of user data, a necessary resource for creating cutting-edge technologies like artificial intelligence, have little incentive to release or market ChatGPT-like chatbots. Rather, the goal of these units is to “smartise” the AI solutions that are now available.

This is in complete contrast to technology giants in the world, such as Microsoft (which has integrated ChatGPT on the Bing search engine) and Google with Google Bard AI. Facebook has also introduced LLaMA to help create chatbots. Super AI in the Future, or even Got It, a Vietnamese startup in Silicon Valley, recently introduced Enterprise Language Model Architecture (ELMAR).

In related discussion threads, many opinions have appeared worried that Vietnamese businesses will continue to lose at home in the AI race, something that has happened with search engines and social networks.

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