Authentick, the creator of Authentickator, a wallet-free platform for easy browsing, purchasing, and authentication of digital collectibles, has successfully raised a US$4 million seed round, with Menyala as the lead investor.
The fresh funds will be used to execute the company’s roadmap, which encompasses expanding the marketplace, fostering collaborations with brands and creators, enhancing services, and advancing the product roadmap.
Authentickator has also announced partnerships with Southeast Asia’s leading e-commerce platform Lazada, social media giant TikTok, and Shopify to enable select users to easily purchase digital collectibles directly from each platform using traditional payment methods.
Authentick’s vision is to bring digital collectibles to a Web2 audience by creating a seamless and secure shopping experience that enables anyone to purchase a digital collectible without a wallet or access to an exchange.
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To achieve this, the Authentickator platform transforms digital collectibles into a format that can be listed as a product on popular e-commerce platforms, including Lazada in Southeast Asia and Shopify worldwide. Customers can purchase these digital collectibles just like they would any other item on these platforms, using familiar payment methods.
In addition to easing the purchasing process, Authentick has developed a proprietary system to evaluate and verify digital collectibles using AI and human review to ensure safety, compliance, and authenticity.
In the future, the company plans to roll out exclusive offerings for brand partners interested in gaining access to a broader audience. Authentick will work with brands entering Web3 by handling the distribution of digital collectible drops, ensuring that they are listed on major global online retailers, and expanding the reach of the brand’s drop to include web2 audiences where they already shop.
“We firmly believe that digital assets should be available to everyone, and our partnership with Lazada and TikTok removes all barriers when it comes to owning a digital collectible. This is the first step of our vision to become a digital asset platform that will eventually include services and products for Authentick-hosted wallets,” commented Boyko Draganov, CEO of Authentick.
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Image credit: Authentick
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