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This tech solutions provider is humanising AI through its unique approach

Flux

Flux Series: Marketing Leaders is happening at the St. Regis in Jakarta, Indonesia, on 15 November 2023. Are you working in the field of marketing? Don’t miss out on this focused and curated event designed especially for marketing professionals!

Visit Flux Series: Marketing Leaders for more information! Read on to get discounted tickets.

AI-powered tools and technologies have revolutionised how companies interact with their customers, analyse data, and make informed decisions. By leveraging machine learning algorithms, companies can better understand consumer behaviour and preferences, leading to more effective and targeted marketing strategies. Additionally, AI-powered chatbots and virtual assistants improve customer service by providing instant responses and resolving queries, ultimately enhancing brand loyalty and trust.

Moreover, when it comes to marketing, AI offers valuable insights into media trends, sentiment analysis, and social media chatter. This allows brands to stay ahead of the curve, respond promptly to emerging issues, and tailor communication strategies accordingly in ways that engage and appeal to the human aspect of different markets. 

This is why Koltiva, an end-to-end tech solution provider, believes in the art of conversational AI as a tool towards humanising technology in ways that transform customer experience for business.

Humanising AI: The Koltiva way

Offering human-centred technology and boots-on-the-ground solutions, Koltiva aims to be the world’s leading tech company in building ethical, transparent, and sustainable supply chains. It is a high-performance organisation that digitises agribusinesses and helps smallholder producers transition to sustainable practices and traceable sourcing.

With roots in Indonesia, Koltiva has a worldwide reach. The team works with producers in 52 countries, and almost half of these smallholders are in Indonesia.

Also read: Leveraging AI for Growth: Learn about hyper-personalisation from the experts

The company helps businesses and their suppliers with traceability solutions to comply with ever-changing regulations and consumer demands worldwide. Operating in more than 52 countries and fortified by a network of 15 customer support offices, Koltiva is steadfast in supporting over 6,500 enterprises in establishing transparent and robust supply chains while empowering over 1,000,000 producers to increase their annual income.

Tika Sylvia, the Chief Marketing Officer at Koltiva, explained that “Marketing is not something we do for people. It’s something we do for people, from people to people.” She elaborated that the secret sauce of innovating products to market in this digital era is humanising technology through emotional aspects in brand strategy. “Don’t just digitise, but humanise. People do not buy products and services. They buy relations, emotions, and stories. It is really about people. People buy technology from people,” she added.

The art of conversational AI through Koltiva

For individuals with extensive experience in the fields of marketing, public relations, and brand management, harnessing AI for experiments and trials has opened up new horizons in their regular jobs. Koltiva best exemplifies this through Tika’s background as a marketeer, public relations professional, and brand practitioner, illustrating in her work how Koltiva has evolved through the strategic implementation of AI.

As of writing, Kolitva is currently creating an AI Chatbot Solution tailored for the Aquaculture and Fisheries industry, specifically targeting smallholder producers within those sectors. This application is designed to offer insights into Good Agriculture Practices, enabling producers to ask questions related to aquaculture and fisheries in their native language.

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With the assistance of their expert agronomists who are responsible for developing the educational materials, Koltiva aims to enhance and support the performance of smallholder producers in the rapidly evolving landscape of sustainable practices within aquaculture and fisheries. “Our commitment is to deliver exceptional, customised solutions in aquaculture and fisheries that are tailored to meet the unique needs of our users and to remain adaptable in response to changing industry requirements,” explained Tika.

How do they do this? Koltiva achieves this through a slew of different approaches related to conversational AI, namely:

  • FarmCloud Apps Integration which helps producers get instant access to aquaculture and fisheries practices and customer support on FarmCloud Apps with an AI Chatbot.
  • 24/7 Support and Assistance whereby producers can access support and assistance round-the-clock, improving accessibility and reliability
  • Improved User Experience through a Chatbot AI platform that enhances the user experience in FarmCloud and provides instant assistance and information. It increases the average response time of customer care.
  • Multi-language support which is designed to be accessible and user-friendly to diverse global users. It enables Koltiva to interact with producers globally in their preferred language, fostering inclusivity and breaking language barriers.
  • Insights and Reports, enabling them to access valuable information on the platform dashboard, track users’ chat behaviour, and question histories to see conversational trends.

Leveraging AI-powered chatbots

To boost the conversion rate of inbound leads and marketing qualified leads, Koltiva has also taken a series of innovative steps in the chatbot area:

  • Enhancing CR from Inbound Leads to MQLs. AI plays a pivotal role in guiding lead nurturing through prompt responses to tailored inquiries from inbound leads, ultimately yielding more effective Marketing Qualified Leads (MQLs) aligned with Koltiva’s business objectives. Consequently, this strategy leads to an increase in the percentage of Inbound Leads successfully converting into MQLs.
  • Instant Engagement through AI chatbots that are available 24/7, providing instant responses to user queries. This real-time engagement ensures that potential leads are captured at any hour of the day, enhancing the chances of conversion.
  • Qualification and Segmentation are achieved through chatbots that can be programmed to ask qualifying questions. By doing so, they can categorise leads based on specific criteria, helping businesses focus their efforts on the most promising prospects.
  • Personalisation through AI chatbots that use collected data to personalise interactions. They can address leads by name, provide tailored recommendations, and offer content that aligns with the lead’s interests.
  • Lead Nurturing is also equally important, which underscores the importance of chatbots that can initiate lead nurturing sequences, sending follow-up messages, and content to keep potential customers engaged and moving through the sales funnel.
  • Finally, Koltiva believes in Cost Efficiency. Chatbots can handle a large volume of interactions simultaneously, reducing the need for extensive human customer support teams. This cost-effective approach allows businesses to allocate resources more efficiently.

Also read: Future-proof your AI team with insights from Dagangan, Ajaib, Binar, and DailySocial.id

A proven track record

Tika Sylvia boasts a wealth of experience in brand, marketing, and public relations across various sectors, including Prop-Tech, Logistics, Hospitality, and Food Delivery, primarily in tech startup companies. Her extensive journey includes her past roles at Ninja Van, Foodpanda Indonesia, Ogilvy, Kata.ai, RoomMe, and the Bali Safari & Marine Park, where she has finely tuned her expertise. Her forte lies in exceptional communication, data-driven marketing strategies, and a meticulous, analytical mindset.

In 2021, Tika Sylvia was honoured as one of the 10 Most Impactful Women in Technology by Analytics Insight Magazine. Her impressive journey culminated in Koltiva receiving the Sustainable Supply Chain of The Year award in the Sustainable Marketing Excellence (SME) category from Marketeers Magazine in 2023.

Also read: Harness the power of Generative AI in marketing with the Inmagine CEO

With her extensive accomplishments and more, Tika will be providing valuable insights to our panel discussion at Flux Series: Marketing Leaders, entitled “Achieving Automation in Operational Processes and Workflow in the Future AI Marketing Tech Stack”. Tika Sylvia will be joined by Gerald Tjan, Director of Braze, Warren Leow, Group CEO at Inmagine, and Rio Ferdinand Kiantara, Co-Founder and Group CEO of Advisia Group.

Happening on November 15, 2023, at the St. Regis Jakarta, Flux Series: Marketing Leaders aims to be a driving force in the AI-powered marketing revolution. To learn more about the event, you may visit the official Flux Series: Marketing Leaders page.

Join Flux Series: Marketing Leaders with discounted tickets here.

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