Flux Series: Marketing Leaders is happening at the St. Regis in Jakarta, Indonesia, on 15 November 2023. Are you working in the field of marketing? Don’t miss out on this focused and curated event designed especially for marketing professionals!
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In the rapidly evolving landscape of marketing technology, the integration of artificial intelligence (AI) is revolutionising how businesses approach their operational processes and workflows. AI-powered tools and algorithms have the potential to significantly enhance efficiency, accuracy, and scalability in these areas. Moreover, with the increasingly hyper-personalised needs of today’s market, businesses can leverage AI to achieve automation in operational processes within their marketing tech stack.
The AI marketing tech stack refers to the combination of software, tools, and technologies that leverage artificial intelligence and machine learning to optimise marketing efforts. It encompasses a wide range of functionalities, including customer segmentation, personalisation, content generation, predictive analytics, and more. As AI continues to advance, so too does the potential for automation within marketing operations.
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Automation in marketing operations offers a multitude of benefits. Firstly, it enhances efficiency by streamlining repetitive tasks, allowing marketers to focus on high-level strategic initiatives rather than getting bogged down in manual processes. This leads to more efficient use of resources and increased productivity. Moreover, AI-driven automation minimises human error, ensuring that tasks are completed with a high level of accuracy and consistency. This is particularly crucial in areas like data analysis and reporting.
The benefits of automation
As businesses grow, manual processes can become a bottleneck. Automation allows for seamless scaling, enabling companies to handle larger volumes of work without proportionally increasing their workforce. Additionally, AI-powered systems can process and analyse data in real-time, providing marketers with up-to-the-minute insights. This enables agile decision-making and the ability to respond swiftly to changing market conditions.
Within the future AI marketing tech stack, several key components drive automation. Customer segmentation and personalisation, for instance, leverage AI algorithms to analyse vast amounts of customer data. This enables the creation of highly targeted and personalised marketing campaigns. Natural Language Processing (NLP) and machine learning algorithms also play a crucial role in content generation. They can generate written content such as product descriptions, emails, and social media posts. This not only saves time but also ensures a consistent tone and style. Predictive analytics, on the other hand, utilise AI models to analyse historical data and predict future trends and consumer behaviour. This informs marketing strategies and allows for proactive decision-making.
Also read: Braze: Top customer engagement platform will be at Flux!
Other than these innovations, automation also encompasses other aspects of customer touchpoints such as chatbots which, when powered by AI, can become instrumental in handling customer inquiries, providing personalised recommendations, and even facilitating transactions. This enhances customer experience while reducing the burden on support teams. Automated email campaigns benefit from AI’s ability to optimise by segmenting audiences, determining the best send times, and even customising content for each recipient.
Challenges and the need for knowledge-sharing
While the benefits of automation in marketing operations are substantial, challenges exist. One significant challenge in achieving automation in operational processes within the future AI marketing tech stack lies in the knowledge gap among marketing teams.
As technology advances rapidly, it becomes increasingly challenging for marketers to keep up with the latest developments in AI and its integration into marketing processes. Understanding the intricacies of AI algorithms, machine learning models, and their applications in customer segmentation, personalisation, and predictive analytics requires specialised knowledge. Bridging this knowledge gap necessitates comprehensive training programs, ongoing education, and access to resources that empower marketers to effectively leverage AI tools. Without a solid understanding of AI capabilities, there’s a risk of underutilising the technology or misaligning it with your organisation’s marketing objectives.
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Additionally, there may be a disparity in the level of technical proficiency within marketing teams. While some team members may have a strong foundation in AI and data science, others may have limited technical expertise. This knowledge gap can lead to challenges in implementing and managing AI-powered solutions seamlessly. Effective communication and collaboration between technical experts and marketing professionals become crucial to bridge this gap. Providing accessible, user-friendly AI tools and fostering a culture of continuous learning and skill development can help mitigate this challenge and ensure that automation efforts are maximised for operational efficiency in marketing workflows.
Flux Series: Marketing Leaders
With all these challenges in place, Flux Series: Marketing Leaders offers a curated program tailored specifically for marketing professionals, providing them with in-depth insights into the latest advancements in AI technology and its applications in marketing operations.
Through a combination of hands-on workshops, roundtable discussions, and content stages, Flux Series equips marketing leaders with the practical skills and strategic understanding needed to effectively integrate AI tools into their operations. By fostering a learning environment that encourages collaboration between technical experts and marketing teams, Flux Series empowers professionals to harness the full potential of automation, ensuring that they stay at the forefront of innovative marketing practices in an ever-evolving technological landscape.
Also read: Adjust: Leader in app marketing will be at Flux Series!
As such, Flux Series: Marketing Leaders will be featuring a panel discussion on Achieving Automation in Operational Processes and Workflow in the Future AI Marketing Tech Stack. This panel will feature a slew of industry leaders who will be sharing their unique perspectives on how marketers today can leverage AI and automation to empower their brand.
Meet the speakers
Adrian Hoon is the COO / CMO of Global Poin Indonesia, the leading operator of GetPlus coalition loyalty program in Indonesia. He is a seasoned business development and marketing professional with over 20 years of marketing and technology industry experience in Asia Pacific. Adrian champions and leads his teams to formulate strategies and marketing solutions that drive marketing ROI and efficiency for industry-leading Travel, Retail, Media, CPG, Insurance and Telecom companies in the region.
PT Global Poin Indonesia is the operator of GetPlus, a free membership coalition loyalty program in Indonesia. Our members earn reward points from their everyday shopping from our wide range of online and offline retailer partners across all categories.
Tika Sylvia, the Chief Marketing Officer at Koltiva, boasts a wealth of experience in brand, marketing, and public relations across various sectors, including Prop-Tech, Logistics, Hospitality, and Food Delivery, primarily in tech startup companies. Her extensive journey includes her past roles at Ninja Van, Foodpanda Indonesia, Ogilvy, Kata.ai, RoomMe, and the Bali Safari & Marine Park, where she has finely tuned her expertise. Her forte lies in exceptional communication, data-driven marketing strategies, and a meticulous, analytical mindset.
With a demonstrated history of elevating productivity and effectiveness, Tika is presently directing her expertise toward the agriculture sector in her capacity as the Chief Marketing Officer at Koltiva. At Koltiva, Tika stands at the forefront of driving innovation and change in the marketing team. Her leadership plays a critical role in shaping the public image of the company’s commitment to building a global supply chain that is traceable, inclusive, and climate-smart.
Gerald Tjan, Director at Braze, is all about creating relationships with customers and helping them transform their businesses to be digital, achieving goals of engagement and growth faster and better. A proficient communicator, he looks forward to learning from the people around him. With 10 years of experience in the technology industry where he has led teams and provided strategic advice to fast growing startups in Singapore, he has helped many of the Braze customers with engaging their customers at scale, growth strategies and the technology to support that growth, realising the business impact of technology, fostering adoption of technology, and managing digital transformation.
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real-time, orchestrate and optimise contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies.
The panel will be moderated by Rio Ferdinand Kiantara, CEO of PT Advisia Anugrah Abadi. Rio is a Jakarta-based technopreneur with a Pan-Asian Vision. Over the years, he has had the privilege of guiding more than 100 companies and organisations, with a particular emphasis on go-to-market strategies and product-market fit. He takes pride in forging pathways for businesses to thrive, no matter the landscape.
Currently, alongside his esteemed partners Sandy Permadi and Goh Jing Rui, they are sculpting the future of Advisia, a research-driven consulting firm rooted in Indonesia. Our mission is to democratise insights and empower startups and traditional companies alike to navigate the intricate Southeast Asian market with finesse.
Join Flux Series: Marketing Leaders
Join these industry leaders and more at the Flux Series and be a driving force in the AI-powered marketing revolution. To learn more about the event, you may visit the official Flux Series: Marketing Leaders page.
Get ready to embark on a journey that will not only deepen your understanding of AI-driven marketing but also equip you with the actionable insights needed to thrive in the dynamic world of modern marketing.
Join Flux Series: Marketing Leaders with discounted tickets here.
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