Ejen2u, a startup providing a reseller digital ecosystem in Malaysia, has secured an undisclosed sum in a pre-Series A funding round led by Gobi Partners through the Gobi Dana Impak Ventures fund.
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Artem Ventures also participated.
Ejen2u will use the funds to expand its product catalogue to cater to various segments of the direct-to-consumer industry, including dropshipping, online storefronts, and setting up fulfilment services.
Founded by Sheikh Ezaiddin, Imran Hadi, and Taufiq Zakir, Ejen2u helps micro, small and medium enterprises — including brand owners, stockists, agents, and drop-shippers — increase their business. Its offerings include a cloud-based reseller management platform, reseller education platform, reseller-based venture builder, and several fintech solutions.
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It has three primary offerings:
- EjenGO, a SaaS solution, empowers SMEs and brand owners to amass over 500 clients and achieve a gross merchandise value of US$125 million.
- EjenVenture caters to large enterprises and brands to help them build their own reseller distribution channel.
- Women Empowerment Entrepreneurship Programme (WeMap) aims to upskill women entrepreneurs with over 100 topics. Launched in 2022, they have served 249 clients and educated over 15,000 participants on over 100 topics, such as marketing strategy, video and photo editing, sales, and business management.
Currently, Ejen2u’s platform serves over 340,000 resellers across Malaysia, including 600 women leaders since its 2019 inception. Nearly 85 per cent of Ejen2U’s users are women looking to generate additional income while staying home to care for their children.
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“While our EjenGo platform serves as an initial attraction for our clients, our true differentiator lies in our holistic approach beyond technology. This includes our comprehensive soft skills workshops and the impactful WeMap programme for women who represent 85 per centof our users. We firmly believe that the core strength of any brand resides in its human capital. By relieving our clients of burdensome bookkeeping tasks, we empower their agents and resellers to represent the brand more effectively, leading to enhanced sales and overall brand growth,” Ejen2u Founder and CEO Sheikh Ezaiddin said.
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Image Credit: Ejen2u.
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