In an era where customers expect tailor-made experiences, hyper-personalisation is no longer a luxury but a necessity. In order to create a seamless and effective hyper-personalised experience, brands need to harness innovative tools and resources that can synthesise consumer insights into action — technologies such as AI and automation. These technologies operate as the cornerstone that can take a brand’s hyper-personalisation efforts to the next level and ultimately cultivate lasting customer relationships, unparalleled satisfaction, and a competitive business edge.
With AI and automation, the possibilities are endless: From personalised product recommendations based on individual preferences to instant, round-the-clock customer support through chatbots, businesses can revolutionise how they interact with and cater to their customers, creating seamless and memorable experiences that foster lasting loyalty and satisfaction. To help businesses harness this innovation, CleverTap, in partnership with e27, invites you to an exclusive event poised to help businesses from across Indonesia equip themselves with these disruptive technologies to help optimise their customer engagement.
Aptly titled, “Engagement Playbook Indonesia: Harnessing Automation and AI for Hyper-Personalization,” this interactive learning event will take place on September 20, 2023, at the JW Marriott Grand Ballroom in Jakarta. At this event, you can dive deep into the world of AI and automation that will enable your business not only to meet but to surpass customer expectations, creating impactful results that will yield sustainable growth for your brand.
Key benefits of joining Engagement Playbook Indonesia
Automation and AI are not just buzzwords; they are powerful tools that can streamline processes, enhance customer experiences, and drive business results. The Engagement Playbook Indonesia will feature hands-on demonstrations of how cutting-edge automation and AI solutions can be applied to your everyday marketing efforts. You will see firsthand how these technologies can be integrated into your business operations to create seamless, personalised customer journeys and shape your brand.
The event will also delve into how automation and AI are transforming the business landscape in general, making it possible for businesses to efficiently manage and utilise vast amounts of data.
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From data segmentation to real-time personalisation, you will discover the tools and techniques that modern businesses are employing to maintain a competitive edge. Engagement Playbook Indonesia will emphasise the power of engagement-led growth and how it can revolutionise your approach to acquiring and retaining customers, underscoring the importance of customer acquisition as a cornerstone of business. At its core, it is these tools and techniques that will define how you engage with your customers through a hyper-personalised, tailor-fit approach.
CleverTap’s role in helping businesses master hyper-personalisation
To master hyper-personalisation, businesses need access to vast amounts of data. But how much data is enough, and when does it become too much? The Engagement Playbook Indonesia will provide answers to these pivotal questions, shedding light on how to best utilise and explore the possibilities that lie within data for businesses to effectively navigate and engage with their respective markets.
Ultimately, the more data a business has, the deeper its understanding of its customers’ needs, preferences, and behaviours. However, it’s not just about quantity; it’s about the quality of data. Collecting and analysing the right data points are crucial for creating personalised experiences that resonate with customers.
Helping us dive deep into how AI and automation can maximise data and bolster your customer engagement efforts by creating hyper-personalised experiences for your customers is CleverTap, an all-in-one customer engagement platform designed to unify interactions between people, processes, and technology.
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CleverTap is an All-In-One customer engagement platform that unifies interactions between people, processes and technology. CleverTap is built to convert customers into customers for life with in-moment experiences designed and optimized for scale, in real-time. We enable brands to create truly cross-channel experiences, transcending boundaries between channels, journeys and outcomes. We’re on a mission to be the ultimate growth partner, providing businesses with the insights they need to truly understand their customers and deliver.
This initiative spearheaded by CleverTap will feature leading experts who will share their insights on data-driven hyper-personalisation strategies. They will discuss best practices for data collection, storage, and analysis to ensure businesses have the right data at their fingertips.
Meet the esteemed panel of experts
With Engagement Playbook Indonesia featuring panel discussions, here are the experts who have made significant strides in their respective fields and who will be speaking at the event:
- Steven Wongsoredjo, CEO and Co-Founder of Aplikasi Super. Aplikasi Super is Indonesia’s first and leading social commerce platform and one of the top YC companies, which oversees the main feature, SuperAgen, an agent-led commerce feature that enables community leaders to become retailers within their communities. Aplikasi Super aims to solve economic inequality across cities for Indonesia’s future economy.
- Fanky Mulia, Vice President of CLM Marketing for Blibli.com. Established in 2011, PT Global Digital Niaga Tbk (Blibli) started with a commitment to empowering Indonesia’s economic and business sectors through an integrated omnichannel ecosystem for a sustainable lifestyle. Their mission is to enhance a variety of shopping experiences based on the spirit of delivering customer-centric goods, features, and services.
- Margarita Tan, Chief Growth Officer for Cakap. Cakap is an online school created to reinvent the language-learning experience. The company serves a large and rapidly growing global market. Through live instruction with native-speaking teachers and multimedia learning materials, all provided over the Internet, Cakap empowers students on their customised path to fluency in a 6-12 month time period.
The panel will be moderated by Joe Maulana, the Country Manager for Indonesia at CleverTap.
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Join Engagement Playbook Indonesia
Don’t miss this opportunity to be part of this unique and educational event and learn all about how these disruptive technologies help reshape the way businesses approach customer engagement.
Join us on September 20, 2023, at the JW Marriott Grand Ballroom in Jakarta for Engagement Playbook Indonesia: Harnessing Automation and AI for Hyper-Personalization. Together, let us explore the future of marketing and discover the strategies that will set your business apart in an increasingly competitive digital landscape.
For more information, visit the event section here.
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This article is produced by the e27 team, sponsored by CleverTap
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