In today’s fast-paced and increasingly digital world, the Southeast Asian tech startup ecosystem finds itself at a standstill: Innovate and pivot towards sustainability and profitability, or risk becoming unfundable and failing as a business.
As an ecosystem enabler dedicated to supporting startups from across the region in their growth journeys, e27 is launching a new program called Flux Series. Inspired by the concepts of convergence, interconnectivity, and the constant flux of knowledge necessary to building an empowered community of tech players, Flux Series aims to provide a platform for knowledge-sharing among leaders in key areas of business.
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At its core, the Flux Series is a curated, intimate, and focused convergence of top industry leaders. The program is designed to facilitate an exchange of ideas among key figures in business to engage in active learning sessions, enabling access to in-depth knowledge and actionable insights that can propel sustainable growth and profitability for your brand.
With e27’s commitment to driving startups to sustainable growth through knowledge-sharing, Flux Series is our way to put a spotlight on important topics and help equip startups with the necessary tools and skills that can help them navigate the complex world of business.
Marketing leaders at the centre of Flux
For the premiere edition of the program, the e27 team is zooming in on the exciting world of marketing and the possibilities that lie ahead for the industry. Flux Series: Marketing Leaders is a one-day conference designed to help marketing professionals from all over Southeast Asia harness and leverage AI’s capabilities in exploring marketing capabilities while fostering a collaborative space for industry pioneers to drive innovation to achieve sustainable growth among their respective organisations. The event is happening in Jakarta, Indonesia on November 15, 2023.
The Flux Series: Marketing Leaders is not just another conference; it is an exclusive and focused gathering of top industry leaders who are at the forefront of marketing and technology, designed to provide a unique experience for all attendees to witness the best and the brightest in the industry as they tell it all.
The event offers a slew of features, including content stages where attendees can witness some of the most talented leaders in marketing from across the region share their unique perspectives on today’s marketing landscape. Moreover, attendees get access to growth-oriented in-depth knowledge and actionable insights that can drive sustainable growth and profitability for their brands in ways that are shaped by technology and innovation.
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Moreover, Flux Series: Marketing Leaders helps empower participants with practical insights on how to harness the power of AI in their marketing endeavours. From understanding the latest AI trends to implementing AI-driven strategies, participants will gain a comprehensive understanding of how to leverage AI effectively — and more importantly, to test and practice the knowledge they learn right there on the spot!
Connecting with fellow marketing leaders and tech experts is also an important part of every startup’s growth journey. Learning and leading alongside other senior-level marketing professionals means that you can workshop action plans, foster collaborations, spark new ideas, and open doors to potential partnerships. Flux Series: Marketing Leaders offers this unique networking opportunity to connect with industry peers who have helped shape and usher some of the most recognisable brands in Southeast Asia today — all happening at the Flux Series.
The crucial role of disruptive technologies like AI in today’s marketing
Why marketing, you may ask?
Marketing isn’t just about creating catchy slogans and eye-catching visuals; it’s a dynamic process that encompasses understanding consumer behaviour, crafting compelling narratives, and delivering personalised experiences. In the digital age, where consumers are bombarded with information, effective marketing cuts through the noise to engage and connect with the right audience. It shapes brand perception, drives customer loyalty, and ultimately impacts the bottom line.
As competition intensifies, staying ahead in the marketing game requires embracing cutting-edge technologies such as AI. At its core, Artificial Intelligence is a disruptive technology that is revolutionising how businesses approach key areas like marketing. AI-powered tools and algorithms can analyse vast amounts of data with unprecedented speed and accuracy, uncovering valuable insights about customer preferences, behaviour patterns, and market trends.
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This data-driven approach enables marketers to create highly personalised campaigns that can resonate with individual customers, enhancing the overall customer experience. From predictive analytics that foresee market trends to chatbots that provide instant customer support, AI has become an invaluable asset to engaging one’s customers.
Join Flux Series: Marketing Leaders in Jakarta
As the premiere edition approaches, the promise of active learning, expert insights, and collaborative brainstorming awaits all those who recognise the potential of disruptive technologies in shaping the future of marketing.
So, what are you waiting for? The Flux Series: Marketing Leaders pre-launch tickets have already sold out and we are gearing up for an exciting roster of participants to join us at this landmark event. Don’t miss your chance on this exciting opportunity and get your tickets now.
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Want to meet today’s most exciting marketers from across the region? Join the Flux Series or become our partner in Jakarta, Indonesia on November 15, 2023, and be a driving force in the AI-powered marketing revolution. To learn more about the event, you may visit the official Flux Series: Marketing Leaders page.
The post Flux Series: Where industry leaders discuss actionable insights and disruptive technologies appeared first on e27.