Millennials Muslims in Indonesia are more confident about using AI tools for travel recommendations than their counterparts in Singapore and Malaysia, according to a new survey by Muslim-focused travel platform Have Halal Will Travel (HHWT).
While 78 per cent of respondents in Indonesia show confidence in AI tools for Muslim-specific travel recommendations, the figures are 36 per cent in Malaysia and 31 per cent in Singapore.
Indonesian Muslims (54.5 per cent) are also ahead of their Singapore (31.8 per cent) and Malaysian (21.4 per cent) counterparts when it comes to using generative AI for travel.
Since the launch of OpenAIʼs ChatGPT service last December, Millenial Muslims have started using Generative AI in their daily lives.
Sustainable travel is also important to Muslim travellers. About 76 per cent of Muslim travellers want to travel more sustainably over the coming 12 months. However, while the Indonesian market cares about this, the survey reveals that they are less likely to pay for sustainable travel options.
Also Read: Navigating the relationship between ChatGPT and the travel industry
Inflation has also influenced Muslim travellers’ behaviour and choice of destination across all three markets.
The survey, ‘The Next Phase of Muslim Travel’, was conducted in July 2023, focusing on Millennial Muslims living in Singapore, Kuala Lumpur, and Jakarta.
Muslims account for 42 per cent of Southeast Asia’s population. Their travel spend is expected to reach US$189 billion by 2025 (SGIE, 2023).
As per the HHWT report, having a strategy to capture the Muslim audience is critical for brands looking to grow in the region.
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Image Credit: HHWT
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