In the dynamic world of finance, Southeast Asia has emerged as a hub of innovation, and the payments sector has witnessed rapid growth over the past few years. The Southeast Asian payments landscape has been experiencing this seismic shift, driven by a surge in smartphone penetration, an explosion of e-commerce, and the rise of digital banking. However, navigating this complex environment requires a deep understanding of local nuances and a willingness to collaborate with emerging players in the industry.

Riding this wave of transformation, global payment giant Visa found a strategic ally in e27, a tech media platform and community-builder in the Asian tech ecosystem. As a leader in payments, Visa understands the important role of startups and the fresh brand of innovation they bring to the development of the payments sector. Conversely, this is the same impetus with which Visa understands the equally crucial role they play in catalysing such innovations into the broader market.

Through an array of strategic partnerships with startups and a series of impactful media marketing campaigns that helped introduce the Visa Accelerator Program, e27 has significantly bolstered Visa’s presence in the Southeast Asian region, putting a spotlight on the payment leader’s efforts of catalysing growth, innovation, and accessibility within the payments sector.

e27 and its role in solidifying Visa’s presence in Southeast Asia

e27, known for its role in connecting, educating, and empowering the tech community in Southeast Asia, emerged as a crucial partner for Visa’s expansion in the region. Through its flagship events, media coverage, and community engagement initiatives, e27 has become the nexus of innovation and entrepreneurship, making it an ideal collaborator for a payments giant seeking to tap into the region’s vibrant tech ecosystem.

e27’s deep-rooted connections and insights into the Southeast Asian startup scene proved instrumental in bridging Visa together with innovative fintech startups. These partnerships have enabled Visa to tap into cutting-edge solutions that address challenges ranging from cross-border payments to financial inclusion. By leveraging e27’s network, Visa has successfully navigated the diverse markets of Southeast Asia and strategically aligned with startups that align with its vision of a more connected, efficient payments landscape.

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With startup collaborations being Visa’s central goal for the project, e27’s media marketing campaigns helped spotlight Visa’s journey and contributions in Southeast Asia. Through a series of articles, interviews, and other media assets, e27 not only showcased Visa’s commitment to fostering innovation and bridging gaps in the payments sector but also helped shape the region’s understanding of exactly what makes Visa one of the world’s most reputable payment solutions providers.

Generating over 335,000 banner impressions on the e27 platform, over 632,000 reach on targeted social media postings, and over 12,000 clicks on Facebook, Visa can solidify its presence not only in the region but also to a dedicated audience of startup tech founders, investors, and other stakeholders.

Promoting the Visa Accelerator Program

Central to this spotlight was the Visa Accelerator Program, a groundbreaking initiative aimed at accelerating the growth of fintech startups while leveraging Visa’s extensive resources. e27 played a pivotal role in helping Visa launch the program in the region and bringing it to the forefront of the tech community’s attention. Through a meticulously crafted media campaign, e27 created buzz around the program, attracting startups eager to be part of this transformational journey.

At its core, the Visa Accelerator Program is Visa’s way of bringing together both startups and corporates to help the payments landscape innovate. Through the program, not only did Visa highlight the exciting innovations of different fintech startups but also enabled corporates to provide the necessary support and resources to help materialise such innovations — a synergy of multiple players working together to address gaps in the market.

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e27’s media marketing expertise was evident in the series of articles we produced dedicated to Visa’s partnership with startups through the Accelerator Program. These articles provided insights into the challenges being addressed, the solutions being developed, and the impact on Southeast Asia’s payments landscape, highlighting startups that leverage their partnership with Visa to bolster their services, important trends in the payments sector to watch out for, as well as the crucial role of corporates in pushing for growth and innovation.

Through this partnership, Visa hopes to break the old ways of thinking that corporates and fintech startups are competitors against each other and instead, can collectively harness the power of innovation to create lasting impact across the payments space. Moreover, by sharing success stories of startups that have benefited from the program, e27 effectively demonstrated Visa’s commitment to nurturing innovation and driving positive change.

Beyond articles, e27 capitalised on various media assets, including media content published across the e27 platform as well as e27’s social media channels, all to engage a wider audience. The use of such visual content helped simplify complex fintech concepts, making them accessible to a broader range of readers. e27’s role in such a partnership also underscored the Visa’s dedication to promoting financial inclusion and fostering innovation. By sharing stories of startups focused on providing banking solutions to the unbanked and underserved populations, e27 helped position Visa as a catalyst for positive change in the region.

A partnership for the books

e27’s strategic collaborations with startups and well-executed media marketing campaigns have been integral to elevating Visa’s presence and influence. By acting as a conduit between Visa and the Southeast Asian tech ecosystem, e27 facilitated partnerships that addressed gaps in the payments sector. Through its series of articles and media content, e27 shone a spotlight on Visa’s efforts, particularly the Visa Accelerator Program, helping to drive awareness, engagement, and innovation.

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This collaboration stands as a testament to the power of partnerships and innovation. By connecting Visa with startups through strategic partnerships and spearheading the Visa Accelerator Program, e27 has played a pivotal role in enhancing Visa’s presence in the region and fostering a culture of innovation, inclusivity, and collaboration within the Southeast Asian tech ecosystem.

As both e27 and Visa continue to evolve and adapt, their partnership remains a shining example of how strategic partnerships and effective media campaigns can synergise to create a lasting impact. With e27’s continued support and Visa’s dedication to innovation, Southeast Asia’s payments landscape is poised to experience a revolution that embraces accessibility, inclusion, and technological advancement, propelling the payments sector toward a more interconnected, accessible, and innovative future.

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