In today’s dynamic business landscape, effective communication and strategic marketing are paramount for any company seeking to stand out. In this regard, as a platform dedicated to empowering Southeast Asia’s tech startup ecosystem, we at e27 continue to redefine how brands connect with the right audiences and also sustain that connection.

One notable success story is the collaboration between e27 and Lalamove where e27’s expert media services seamlessly brought Lalamove’s customised solutions — a new and relatively lesser-known offering — to a regional audience of tech startups.

Lalamove, a global leader in on-demand logistics, was presented with a unique opportunity to showcase their customised solutions to an audience of regional startups looking to improve their logistic processes. Collaborating with e27, Lalamove set out to produce engaging content that could translate, simplify, and convey their unique offering in ways that would both entice their existing clientele to explore their new solutions and also tap uncharted markets. This strategic partnership exemplifies the power of combining Lalamove’s solutions with e27’s in-depth understanding of the regional tech startup ecosystem and media reach.

Sharing Lalamove’s story with a wider audience

At the heart of this collaboration was the creation of an insightful article that captures the Lalamove narrative. e27’s experienced team worked closely with Lalamove to distil the essence of their custom solutions and ground it according to the needs of the e27 audience. Through in-depth interviews, e27 gained a profound understanding of Lalamove’s unique value proposition and the problems it seeks to solve for startups.

The resulting article was a testament to e27’s ability to create compelling narratives, providing a focused and careful understanding not only of Lalamove’s customised solutions but also of the gaps and demands within the emerging e-commerce space — a particular industry that Lalamove hopes to engage better.

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Providing a narrative that appeals to both tech-savvy entrepreneurs and newcomers to the industry, the article conveyed Lalamove’s innovative solutions to audiences from across the regional ecosystem in ways that enable complex concepts to become accessible and engaging. Moreover, it allowed the team behind Lalamove to share their story in meaningful ways.

Through the collaboration, e27 featured Alex Lin, Managing Director of Lalamove Singapore, to discuss important insights on last-mile delivery and the broader e-commerce landscape, underscoring the importance of innovations such as Lalamove’s customised solutions in helping revolutionise the industry. Meanwhile, Ms Zarifah, Business Development Manager at Lalamove Singapore, discussed comprehensively how such solutions can be harnessed in order to drive business growth among brands that are in dire need of robust, logistic solutions for merchants that require large volume transport.

The e27 advantage: Reaching the right audience

Creating exceptional content is only part of the equation. e27’s far-reaching media network played a pivotal role in ensuring that Lalamove’s message reached the right eyes and ears. Leveraging its extensive regional presence and targeted distribution channels, e27 amplified the article’s impact by placing it directly in front of a curated audience of regional tech startups.

Yielding considerable impressions at over 23,000 page views, over 10,000 clicks on Facebook, and gaining a reach of over 350,000 overall impressions on social media, e27 helped Lalamove cement its position as a leading logistic platform to a focused audience of businesses, startups, and other relevant stakeholders.

This precise targeting, facilitated by e27’s in-depth market insights, enabled Lalamove to connect with potential clients who were actively seeking solutions to their logistics challenges. The article was more than just informative; it was a catalyst for meaningful connections and tangible business growth.

The road ahead

The success of Lalamove’s project with e27 is a shining example of the media expertise that e27 exhibits and the high-quality service that we consistently deliver. While this collaboration highlighted Lalamove’s customised solutions, it is worth noting that e27’s media capabilities extend far beyond — with a portfolio that encompasses a wide variety of projects, spanning diverse industries and business models, each one meticulously tailored to resonate with specific target audiences.

From informative articles like Lalamove’s to in-depth reports, interactive webinars, and engaging events, e27 has established itself as a versatile and influential media partner. Ultimately, companies that partner with e27 gain access to a treasure trove of media opportunities that drive results — and to audiences that matter.

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As technology continues to evolve, so does the art of communication and marketing. The collaboration between e27 and Lalamove underscores the importance of partnering with media experts that can translate complex ideas into digestible narratives that appeal to a wide range of audiences. Through such partnerships, companies like Lalamove can effectively communicate their value propositions and achieve unprecedented growth.

All of this demonstrates e27’s commitment to driving meaningful connections and fostering growth, fostering a platform that helps you simplify complex concepts, share your authentic stories, and yield impactful and lasting results.

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We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Visit us at e27.co/advertise to get started.

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