growth solutions platform tailored for new-economy businesses such as e-commerce and fintech, announced today its strategic partnership with BuzzAR, the leading generative AI travel tech company headquartered in Singapore, which has expanded to Saudi Arabia. This collaboration aims to support BuzzAR’s expansion plan in Saudi Arabia and caters to the needs of a targeted 100 million inbound travellers by providing localised ChatGPT services in Arabic and other languages. As part of the agreement, Choco Up will provide funding of up to US$5 million over the next 24 months, enabling BuzzAR to solidify its position as the go-to AI solution for the tourism industry.

The decision to invest in BuzzAR comes at a crucial juncture after successfully expanding its operations to Saudi Arabia since its arrival in December 2022. With its innovative generative AI technology, BuzzAR has emerged as the frontrunner in the travel tech sector, collaborating closely with tourism government bodies. The company has rolled out its ChatGPT on Whatsapp since January 2023, and the funds are used to serve three projects worth over US$10 million, promising to revolutionise the tourism experience in the region in the next 24 months.

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Choco Up’s funding will bolster BuzzAR’s mission to provide enhanced experiences for travellers and promote seamless communication through a localised Arabic-friendly ChatGPT solution, together with 8 other commonly used languages. By leveraging Choco Up’s growth analytics and financing solutions, BuzzAR aims to scale its operations and refine its AI technology further, specifically tailored for the Saudi Arabian market.

“We are thrilled to partner with BuzzAR and support their expansion plan in Saudi Arabia,” said Percy Hung, Co-Founder & CEO of Choco Up. “BuzzAR’s innovative approach to generative AI and their collaboration with tourism government bodies, tech giants, and their strong track record in gaming and transformative technologies make them an ideal partner for Choco Up as we explore to expand into the MENA market. With our funding, we aim to accelerate BuzzAR’s growth trajectory, enabling them to serve a massive audience of visitors travelling into Saudi Arabia,” Hung added.

Bridging language and cultural gaps through BuzzAR and Choco Up

BuzzAR’s localised ChatGPT in Arabic and 8 other languages are poised to revolutionise the way tourists engage with technology during their travels. The advanced AI technology not only provides seamless language translation but also offers personalised recommendations via its Buzz Insights Engine, real-time assistance, and immersive virtual experiences. By tailoring the ChatGPT solution specifically for the Saudi Arabian market, BuzzAR aims to bridge the language and cultural gaps in the region, ensuring a delightful and customised experience for visitors.

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“We are honoured to have Choco Up as our strategic growth partner in this crucial phase of our expansion,” said Bell Beh, Co-Founder & CEO of BuzzAR. “The funds and network effect will enable us to accelerate our growth plans and realise our vision of transforming the tourism industry in support of Saudi Arabia’s Vision 2030. With Choco Up’s support, we will be able to serve 100 million visitors, offering them localised ChatGPT in 9 languages including Arabic by the end of this year, and revolutionising the way they interact with technology during their travels.”

Choco Up and BuzzAR’s partnership signifies a significant milestone in the travel tech industry, emphasising the importance of generative AI and localisation for enhancing the visitor experience. By combining Choco Up’s financial backing and industry insights with BuzzAR’s innovative AI technology, the companies are well-positioned to reshape the tourism landscape in Saudi Arabia.

About Choco Up

Choco Up is a global technology and financial services platform that offers revenue-based financing and growth solutions for e-commerce brands. With data analytics and machine learning at its core, Choco Up employs vast integrations to automate fund deployment, providing fast-growing companies with zero-equity funding in a quick and seamless manner. Choco Up has offices in Singapore and Hong Kong and serves e-commerce businesses worldwide, providing smart-growth analytics and global payment solutions to fuel their growth. Learn more at choco-up.com.

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About BuzzAR

BuzzAR is the leading generative AI travel tech company specialising in enhancing the visitor experience through personalised recommendations, real-time assistance, and immersive virtual experiences. With a strong focus on localisation and collaboration with tourism government bodies, BuzzAR aims to revolutionise the way travellers engage with technology, ensuring a seamless and tailored experience. Learn more at https://buzzar.app/chatBae.html

For media inquiries, please contact media@buzzar.app

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Photos by Choco Up

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This article is produced by the e27 team, sponsored by BuzzAR

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