2MR Labs (Tomorrow Labs), an Asia-based digital assets launchpad, has raised an undisclosed sum in a new funding round led by Temasek’s Heliconia Capital.
Plug and Play APAC, The Assembly Place, PG, and LucidBlue Ventures also co-invested in the round.
The additional cash injection will enable 2MR Labs to support businesses transitioning into Web3. The firm looks to build its first phygital economy and bring digital assets into the forefront of the Asia consumer landscape, driving widespread adoption and redefining how businesses operate in a new digital era.
In addition, 2MR Labs has also announced a series of strategic investments and brand partnerships. With a focus on building a robust Phygital (physical plus digital) economy, these alliances aim to drive widespread adoption of Web3 technologies and strategies.
Also Read: How the right ecosystem partners can propel Web3 games in the next market cycle
The strategic alliances are curated with five leading brands: Plug and Play APAC, a global startup innovation platform; The Assembly Place, a community-focused co-living company; PG, a Web3 venture builder; MetaOne, a Web3 gaming platform; and UKISS Technology, a self-custody cold wallet provider.
Plug and Play APAC
2MR Labs will facilitate the transition of Plug and Play APAC’s business network into the Web3 era with a “robust” digital transformation framework. The framework will encompass strategy, guidelines and best practices for blockchain integration and transformation.
The Assembly Place
The alliance with The Assembly Place empowers a co-living experience by combining 2MR Labs’s digital assets launchpad service with The Assembly Place’s resident community and business network.
PG
PG’s investment will elevate 2MR Labs’s Giants Planet, enabling the delivery of real-world value to its community members. This strategic partnership also signifies both parties’ commitment to onboard Web2 brands and non-crypto native users into the Web3 space. Possibilities like loyalty programmes and community management will further drive adoption and engagement.
MetaOne
The integration of MetaOne’s gamer community into 2MR Labs’s Giants Planet reward ecosystem will provide more rewards and benefits to MetaOne’s growing user base. Furthermore, 2MR Labs will offer strategic support to MetaOne’s business development and global expansion plans.
UKISS Technology
The unique partnership with Singapore-based blockchain security expert, UKISS Technology, involves collaborating on a co-branded hardware wallet – Hugware X 2MR – enabling simple and secure Web3 adoption amongst businesses and individuals. This partnership empowers the community with a state-of-the-art self-custody private key management solution coupled with real-world assets’ utility.
The digital assets launchpad will look to deliver real-world value in the Web3 space through tokenised assets to create a dynamic ecosystem that fosters collaboration and impactful Web3 solutions for the digitally savvy masses.
Also Read: How to embrace a product mindset for digital success
2MR Labs builds technologies that bring real-world value to global brands in the form of digital assets. It was co-founded by Heliconia; Arthur Lin, Founder of Action X (world-leading sports entertainment); and Charlie Hu, Founder of LucidBlue Ventures (blockchain venture building fund).
Gamified launchpad, Giants Planet, is the first Phygital ecosystem wholly owned by 2MR Labs. Integrating explore-to-earn game mechanics, players are accompanied by their pet Giants to complete location-based quests, connect with community members, and unlock in-game & real-life rewards. The frontier Phygital economy is powered by the BGPS tokens that enable access to an ecosystem of partnering communities and real-world goods and services.
—
(The image used in the article is AI-generated).
The post Temasek-owned Heliconia Capital invests digital assets launchpad 2MR Labs appeared first on e27.