Ordefaz Co-Founder and CEO Reynaldi Gandawidjaja
Orderfaz, an Indonesian fintech startup for social commerce sellers, has completed a pre-seed financing led by 1982 Ventures.
The startup will use the money to make new hires across all functions to drive platform development and market expansion. It also plans to develop an omnichannel marketplace to manage orders across Orderfaz and third-party e-commerce platforms such as Shopee, Tokopedia, and TikTok.
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Orderfaz was co-founded in 2023 by Reynaldi Gandawidjaja (CEO), Mohamad Iqbal (CCO), and Jessica Alvina (CPO) — all former senior executives at social commerce site Evermos. The trio previously founded Popaket (digital logistics platform acquired by Evermos) and Bandros (SME dropshipping services).
Orderfaz is a payment and commerce enablement platform designed to help brands and sellers improve online sales conversion rates in Indonesia’s booming social commerce market. It optimises digital sales and operations while providing sellers with increased sales through social commerce channels, lower transaction fees, and empowering brands to gain greater control over their digital businesses.
The startup has developed a Smart WhatsApp Keyboard feature to support sales conversion through WhatsApp, helping sellers review order lists, send invoices, and share product checkout links to buyers on the WhatsApp interface. Its unified One-Click Checkout simplifies the purchasing process through the Orderfaz browser plug-in.
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It also offers community and training for brand owners to network, share best practices, and improve their digital marketing skills.
The fintech company claims to have signed up over 600 sellers in the first two months after launch and expects to double its user base over the next month.
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