Triphie Co-Founders Nour Araar (L) and Esther Koon
While tens of trip-planning apps are in the market, only some have made the best use of Artificial Intelligence technology.
Malaysian online travel startup Triphie is one.
Created by Nour Araar and Esther Koon and launched in 2022, Triphie is a personalised trip planning app that provides all-in-one booking and comprehensive travel assistance.
Triphie stands out from other trip-planning apps for its curated and optimised data and tailored recommendations for Malaysia. “While other apps may provide general trip-planning features, Triphie focuses on delivering highly personalised recommendations and a seamless booking experience for users exploring the Southeast Asian country,” says Co-Founder Araar.
Araar, who oversees all technical aspects of Triphie, has extensive experience in the tech field. Araar is a software engineer with work experience at BigPay and Fave. Koon is a product designer at Choco.
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AI plays a crucial role in analysing user preferences, historical data, and real-time information to provide personalised recommendations. This allows Triphie users to receive tailored suggestions for accommodations, attractions and activities based on their preferences and interests.
AI also helps the platform optimise travel itineraries and enhance the overall user experience.
“Our approach to personalised and collaborative trip planning involves actively empowering users to participate in the planning process. Users can input their preferences, such as preferred activities, budget, and travel dates, and Triphie’s AI algorithm uses this information to generate customised itineraries,” Araar explains.
Triphie also encourages users to share their trip plans with others, enabling group planning and “seamless” coordination.
Initially, the app targets domestic and international travellers looking to explore Malaysia. Araar claims it has gained a substantial customer base since its launch, attracting travellers interested in exploring Malaysia.
The company also sees massive opportunities in other countries in APAC as it grows. “Our focus on personalised trip planning and leveraging AI technology can be applied to other regional destinations, providing users with tailored recommendations and booking services. We have plans to gradually expand into other APAC countries, tapping into the growing international and domestic travel markets,” he adds.
Triphie’s revenue model is primarily based on commissions from bookings made through its website. It has collaborated with hotels, airlines, and other travel service providers, earning a commission for each successful booking made through Triphie.
The company plans to introduce premium features and explores partnerships with local businesses to introduce new revenue streams.
While the company has made some traction, the competition from established players in the travel industry is making things a bit tough. Other than this, building brand awareness among potential customers is also a key challenge. However, Nour is confident that the company will be able to make a mark.
Also Read: Manis Leting, Triphie win 1337 Ventures’s Alpha Startups pre-accelerator programme in MY
Last week, Triphie secured pre-seed funding of about RM50,000 (US$11,000) as part of the Alpha Startups pre-accelerator programme run by 1337 Ventures. It will use the capital to enhance its technology infrastructure, expand the team, and accelerate its marketing efforts to increase brand awareness and user acquisition.
“As we grow and scale, we may consider raising additional funds to fuel our expansion plans and further improve our product and services,” Araar says.
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