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Apar Technologies invests in Singaporean data analytics firm BigTapp

The leadership team of Apar Technologies and BigTapp

Singapore-headquartered global software services and consulting company Apar Technologies has made an undisclosed strategic investment in AI-powered data analytics services and solutions firm BigTapp Analytics.

BigTapp’s expertise in data analytics, data engineering and data science will enable Apar to achieve its strategic growth objective of doubling its customers within three years. Apar aims to expand its data analytics offerings for customers in Singapore, Malaysia, Thailand, UAE, India, and the US.

Apar seeks to fuel digitisation in various sectors in Singapore, such as financial services, retail/FMCG, and manufacturing.

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BigTapp, with its advanced analytics and decision science services and solutions, empowers businesses to transform data into actionable insights, driving better decision-making and improved business outcomes.

“Our Generative AI-powered solutions are receiving strong market traction across industries. Apar’s investment comes at the right time and will fuel our R&D roadmap to further develop AI & Generative AI capabilities for our customers in the financial, manufacturing and FMCG industries with goals such as enhanced customer experience and optimal and sustainable supply chains,” added Venkata Narayanan, Founder and CEO, BigTapp.

Apar has a portfolio of services and solutions across automation, CRM, cloud, IoT, custom application development, collaborative development centres, HRtech and technology consulting. With an employee base of over 2,400 professionals, Apar operates in multiple countries across Asia Pacific, the Middle East, and the Americas.

Kushal Desai, Investor and Board Member of Apar, said: “BigTapp’s approach to delivering AI-driven data and analytics solutions will be a game changer as organisations become more agile in their strategies and business operations, and embrace Generative AI.”

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