Recently, cloud communications provider Vonage made headlines in Singapore with its involvement in the launch of the payments feature on WhatsApp in the country.
Its Vonage Conversational Commerce–aimed to support customer buying experiences across various messaging, social, and web platforms–will allow users to complete transactions and have conversations with buyers through the popular messaging app.
But according to John Lee, Vice President, APAC Sales, Vonage, this is not the only significant milestone that the company has made recently. It has also launched Vonage Meetings API, a no-code, embeddable video conferencing solution that enables businesses to deliver global, customisable video conferencing capabilities to any website or platform.
“It allows businesses to integrate visual engagement directly into the user experience or workflows without the need for developer expertise,” he explains in an email interview with e27.
“Another key milestone for us was being recognized as a Leader in Opus Research’s Conversational Cloud report – which evaluated platforms offered by select Conversational Cloud players and solutions providers and serves as a resource for decision-makers evaluating options for adding conversational AI to their cloud-based IT infrastructure to meet measurable business outcomes. Opus Research identified Vonage as a leader for the completeness of the Company’s Conversational Cloud services, functions, and features, as well as the flexibility, support and reliability offered to customers.”
Also Read: How to improve your business in 2023: Optimise your cloud
Is there any lesson that you can share with us from these milestones?
Being recognised by Opus Research reinforces our commitment to continuing to innovate and improve our offerings to meet the evolving needs of our customers. We are committed to delivering flexible, reliable, and innovative cloud communication solutions that drive exceptional customer experiences and greater brand loyalty.
The past few years have been a challenging yet somehow exciting time for businesses. How do the back-to-back global crises that we are facing today affect your decision-making process?
The back-to-back global crises have reinforced the importance of agility and adaptability in decision-making processes. Vonage has enhanced its operations to ensure that it can continue to deliver high-quality services to customers in a rapidly changing environment.
This includes implementing remote work policies and leveraging cloud-based communications platforms to enable virtual collaboration and customer engagement.
What is the biggest challenge that you face today, and how do you plan to tackle this?
One of the biggest challenges is the rapid pace of technological change. As new technologies emerge, it is essential for Vonage to stay ahead of the curve and ensure offerings remain competitive and relevant.
To tackle this challenge, Vonage is investing in research and development to identify emerging technologies and trends and integrate them into its platform. Additionally, Vonage is constantly seeking feedback from its customers to ensure that its offerings meet their evolving needs.
Also Read: Cloud communication platforms: How to choose one for your business
What opportunities do you aim to seize this year? Any particular trend or vertical that you are interested in?
Vonage is focused on expanding offerings and capabilities to meet the growing demand for cloud-based communications solutions. One particular trend is the use of artificial intelligence (AI) and machine learning (ML) to enhance customer engagement and improve business outcomes. Vonage is investing in AI and ML capabilities to enable customers to create personalized and intelligent customer experiences that drive customer loyalty and increase revenue.
What is your major plan this year?
Vonage’s major plan this year is to continue to innovate and expand offerings to serve customers better. This includes investing in research and development to identify emerging technologies and trends, expanding AI and ML capabilities, and enhancing our platform to deliver more personalized and intelligent customer experiences.
Additionally, Vonage is focused on expanding our global reach and strengthening partnerships with key players in the industry to drive growth and create new opportunities for customers.
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