Posted on

Brand new days: How startups can approach growth in a post-pandemic world

What elements constitute growth and scale for a startup?

According to our contributor David Isaac Matthews, Principal: Growth & Venture Building at Causality Co, it all starts with finding that product-market fit.

“Product-market fit is the holy grail of startups and launching innovation. It is when you are creating value for a profitable customer segment. It is the point at which your product meets the needs of your target market, creating a unique value proposition that drives growth. But achieving product-market fit is easier said than done,” he writes.

In the pre-pandemic world, growth is often identical with speed, and startups often stays in a cycle of raising funding in order to expand to new markets before they are hit with the reality of sustaining a business.

But as we are dealing with back-to-back global crises, is there any difference in the way we should approach this? What lessons have we learned in the past few years, and what remains relevant? What opportunities are there to explore?

Also Read: 6 different ways to explore growth at Echelon Asia Summit 2023

This year, Echelon Asia Summit will be back on June 14-15 at Singapore EXPO to build towards a sustainable and impactful tech ecosystem.

The event will feature six key themes and tracks:

  • Soonicorns and the Future Change-makers of SEA
  • Future Sectors and Investment Trends
  • Growth and Scaling
  • Investments and M&A
  • Sustainable Growth and Climate
  • Web3

We are looking forward to featuring startup founders who will not hesitate to share their stories. From the most valuable lessons that you have ever learned to tips-and-trick on how companies can scale and grow their business in a challenging time like this, we believe that no ones knows better than you!

We are also looking forward to hear from investors, corporations, and government agencies on the role that they play in helping startups scale–and how they can make a difference in it.

If you are the right person to speak about this key theme and track, or know someone who does, we would like to hear from you. Register HERE and we will get in touch soon.

See you in June.

Echelon Asia Summit 2023 is bringing together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here. Echelon also features the TOP100 stage, where startups get the chance to pitch to 5000+ delegates, among other benefits like a chance to connect with investors, visibility through e27 platform, and other prizes. Join TOP100 here.

The post Brand new days: How startups can approach growth in a post-pandemic world appeared first on e27.