Indonesian creative and digital media startup Bingkai Karya announced that it had secured a “hundred million Rupiah” in pre-seed funding round. The investors participating in the funding round were undisclosed; they were described as a local corporation and a non-government organisation. Both organisations are drawn to the “progressive” milestones the company has made.

The funding will be used to develop media property (MP) products and intellectual property (IP) as a whole before transitioning into the Web3 space. It plans to also develop its human resource by recruiting the best talents.

“This [plan] is in line with our plan in 2022 to be able to expand beyond Indonesia. The next in line is to work with Europe for our IP and MP development strategies. This is why we try to improve the quality of our content, especially our English content,” said Bingkai Karya CEO Rizal Rosyadi in a press statement on Monday, January 2.

The journey of Bingkai Karya

Founded in 2018, the startup started off as a design graphic and illustration services for MSMEs social media platform in the city of Malang, East Java. By the end of 2018, it began to expand its offerings to podcast production. As the vertical grew, Bingkai Karya ended up transforming to become a podcast network and online news portal for the younger audience.

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The company has developed six podcast channels: Bingkai Suara (2018), Enpacking Podcast (2019), Chromatica Podcast (2020), Before and at 30’s (2020), Bingkai Gadis (2020), and Bingkai Sains (2021). Bingkai Karya has the vision to become an entertaining, educational, and accessible podcast platform for its listeners.

Bingkai Karya’s network of podcasts has been trusted by several local and international brands and local celebrities to do promotional activities. “We have been planning to focus on the Southeast Asian market. In terms of branding, commercial treatment, and curation, we have adjusted ourselves to the standard of the international media market.”

In its fourth year, Bingkai Karya published content in two languages (Indonesian and English) on its website and social media platforms. The platforms cover news on climate change and the environment that is relevant for Asian audiences, to be later published on their Instagram handle.

The company is also expanding to the world of edutech by launching an audio-based learning app called Pernahdengar. It is one of the platforms that help to improve the quality of education in Indonesia during the pandemic; it claims to help listeners with self-growth by eight times in various aspects of their life.

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The article was written by Marsya Nabila in Bahasa Indonesia for DailySocial. English translation and editing by e27.

Image Credit: Bingkai Karya

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