Yassi Pressman
Filipina actress and celebrity Yassi Pressman has announced her entry into the Web3 domain by launching two ventures — PEG, a gaming guild, and BrandNation, an influencer marketing platform for digital and Web3 brands.
The 27-year-old actor also secured US$2 million in seed funding for the two startups, led by cryptocurrency exchange and digital asset custodial provider Sonla.
The capital will help drive the deployment of the proprietary PEGFi interoperable and integrated digital financial infrastructure targetting GameFi and Web 3 market participants. A portion of the capital will go towards supporting BrandNation.io.
Pressman, a celebrity with 20 million followers on social media, says she aligns deeply with P&E (play and earn) gaming and influencer marketing. She can attract large strategic clients in GameFi and Web3 for PEGFi and brands and influencers for BrandNation.io.
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BrandNation.io is an online platform that effectively matches influencers with brands. Its features make it easy for brands and influencers to interact with one another, beginning with the core user experience.
Brands will be able to automate the campaign creation process for influencer marketing in a few clicks, gain access to real-time data about each campaign, and achieve mainstream adoption through collaborations with even A-list celebrities.
BrandNation.io can be integrated with all social media platforms, such as Facebook, TikTok, YouTube, and Twitter, and real-time rewards and payments via PEG Token, the native token of PEG and the PEGFi ecosystem.
The PEG Token is backed by BLX, the native token of BLOX, a decentralised autonomous organisation (DAO) registered in Wyoming, the US. Users and brands with PEG can more efficiently transact directly with one another for collaborations and partnerships through the PEG and BrandNation.io platforms.
“Changing gaming and influencer marketing will not happen overnight, even with this seed funding. We’ll need a strong community to band together, inspired by the vision of what our respective industries can one day be,” said Pressman.
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“Web3 products are not built through advertising, but through the community. Pressman has the influence needed to attract the critical mass of users for both PEG and BrandNation.io. She can lead them toward a more professional, efficient, and digitally enabled gaming and influencer marketing industry, respectively,” said Kiran Sharma, Senior Partner at Sonla.
In February this year, Pressman invested in the Philippine mental healthcare company, Mind You.
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