Betafi attracts US$1.3 funding for its unified user research platform

Singapore-based Betafi, which provides a unified user research platform, has received US$1.3 million in pre-seed funding led by Together Fund, Entrepreneur First, and Titan Capital.

Nir Eyal and the founders of Razorpay, Pine Labs, Snapdeal, and Livspace, also joined.

Despite technological advancement, user research remains manual, time-consuming, and daunting. As a result, 80 per cent of new products don’t go through early-stage testing resulting in expensive rework down the line.

Arjun Arora and Ethan Sherbondy also encountered similar challenges at their previous workplaces. This prompted them to develop Betafi.

Also Read: Why the success of your startup depends on software testing

“User research is still a manual process and involves a fair amount of logistics. We want to take the busy work out of the process, so you focus on what is truly important, uncovering insights. Ultimately, we want UX research to be as ubiquitous as software testing is today,” CEO Arora.

Betafi helps product teams conduct user interviews and usability tests effortlessly to validate their ideas, designs, beta software, and websites. The platform integrates with tools such as Zoom, Miro, Figma, and Adobe XD, making it easier to collaborate and build feedback loops in product development.

The startup claims the product saves users up to 30 per cent of total research time and effort, allowing them to focus on extracting meaningful insights to build incredible products.

Betafi was co-created with customers and launched on Product Hunt in September. Since then, the platform usage has increased by 50 per cent month-on-month, and users have done over 1,500 hours of feedback calls, claim the company.

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