Shyn Yee Ho-Strangas, MD (Data and Software Solutions) at PropertyGuru
Southeast Asia’s leading proptech group PropertyGuru has acquired Sendhelper, a Singapore home services technology company.
The transaction details haven’t been disclosed
With this deal, PropertyGuru intends to provide access to home management and maintenance services.
The acquisition is in line with the group’s growth strategy of expanding into adjacencies of fintech and data while investing in its core marketplaces business towards creating a digital property ecosystem for property seekers, sellers, agents, developers, banks, and valuers.
Shyn Yee Ho-Strangas, MD, Data and Software Solutions, PropertyGuru Group, said: “Our entry into home services is an important step as we create solutions that provide guidance and make each step of the property journey more efficient, transparent, and trusted for everyone in the ecosystem: homeowners, buyers, agents, and developers.”
“Given our shared vision of harnessing data and technology to improve our customers’ experience, we aim to be a force for innovative and game-changing solutions that guide people to make confident property decisions. Over the coming months, we plan to develop Sendhelper solutions and synergies for our partners,” she added.
Founded by Rupam Biswas and Bogdan Metehoui, Sendhelper allows homeowners and tenants in Singapore to search for and book home services for their daily needs through an app that connects them to verified service providers. Its services include cleaning, air conditioner maintenance, and handyman and repair services, among other necessities.
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Sendhelper network includes over 2,000 trained and verified freelancers in Singapore.
With the addition of Sendhelper, PropertyGuru.com.sg will become a one-stop destination to enable property seekers to find, finance, own, manage and maintain homes.
PropertyGuru’s partners (real estate agents) will also be able to offer home services to their clients (property seekers and landlords) and cater to all their property needs, from housing options to home finance solutions and home maintenance.
Sendhelper is a strategic addition with long-term growth opportunities and is not expected to have a material impact on the group’s 2022 financial results.
Rupam Biswas, Co-Founder, General Manager, Sendhelper, said: “Post-COVID-19, as more people continue to use online solutions for their daily needs, with PropertyGuru, we aim to digitise the customer journey for home needs effectively. We look forward to co-creating tech solutions that will further ease the home services booking experience and increase users’ access to organised help as opposed to informal or ad-hoc sources.”
According to a 2021 report of the Department of Statistics in Singapore, households in Singapore have brought in higher incomes over the last ten years amid a growing trend of married, dual-career couples. This suggests that households will increasingly depend on outsourced help to manage and maintain their homes and home services will be in high demand.
PropertyGuru claims it empowers over 40 million property seekers with more than 3.5 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, Indonesia, and Vietnam.
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