Echelon

If there’s one thing that startups need the most in this post-pandemic era, it’s resilience. Of course, survival remains a priority, especially for early-stage startups left staggering as they find potential investors willing to take risks in the current landscape. On the bright side, however, many promising startups are driven enough to adapt to the new normal.

Ever-changing business landscape

COVID-19 changed consumer behaviour, limited workforce movement, and disrupted supply and demand, forcing emerging and aspiring startups to shake up their processes and operations to stay afloat. These days, digital communication and relationship-building skills, new marketing strategies, flexible business plans, and creative use of technology are integral in raising funds.

Also read: Echelon: A founder’s approach to fundraising at different stages

In addition, investors want to know how startups keep it going. Maintaining teams intact and effectively tapping talents’ potential are some ways to demonstrate a startup’s strength, and so does continuously interacting and nurturing its customers amidst the pandemic’s impact.

What’s great about Singapore’s startup ecosystem is its lasting vibrancy that allows the industry to heal by turning the crisis into an opportunity to expand beyond traditional capital raising. The post-pandemic era is a high time for innovation, redesigning worn-out strategies, and letting go of things that no longer work in the present.

How startups should approach fundraising

Learn how to move forward from a panel discussion on “The evolution of early stage investing and fundraising in Southeast Asia” at Echelon Asia Summit 2022. The panel, moderated by ScaleUp Malaysia Co-Founder and General Manager Aaron Sarma, aims to answer critical questions about the challenges companies face in fundraising in a post-pandemic world and the platforms and tools they can use and maximise. The panel will include experts Hsu Ken Ooi (Iterative), Shiyan Koh (Hustle Fund), Shao-Ning Huang (Angelcentral), and Tiang Lim Foo (Forge Ventures).

Also read: Echelon 2022 to discuss the state of the SEA startup ecosystem

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Echelon Asia Summit 2022 (October 27-28) returns after a three-year hiatus. It aims to gather the most influential decision-makers and industry leaders from the Southeast Asia tech and startup ecosystem.

Photo by Mikhail Nilov via Pexels

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