The Una Brands team
Una Brands, a multi-channel e-commerce aggregator in Singapore, has closed its US$30 million Series B financing round led by White Star Capital and Alpha JWC Ventures.
The firm will use the capital to double down and fund acquisitions of high-quality e-commerce brands across home & living, mother & baby, and beauty & personal care categories.
Additionally, Una Brands will continue to invest in developing its in-house proprietary technology infrastructure.
Also Read: Ex-CEO of Rocket Internet Asia launches new e-commerce venture Una Brands with a US$40M seed round
Founded in 2021 by e-commerce veterans and a senior management team, Una Brands acquires and grows well-loved and enduring e-commerce brands with a geographical focus across Southeast Asia, Australia/New Zealand, China, and the US.
Since its beginning, Una Brands has acquired and operates over 20 e-commerce brands across six countries. It has also built its technological, operational and growth platform to acquire, operate and scale brands across e-commerce channels, such as Amazon, Shopify, Shopee, Lazada, and Tokopedia.
The company has built its proprietary technology infrastructure and on-the-ground presence in strategic locations to enable this cross-channel platform.
Last year, Una Brands acquired ErgoTune and EverDesk+, two top ergonomic furniture brands in Southeast Asia. It expanded these homegrown brands into Australia and grew revenues by over 40 per cent in less than a year.
The startup claims it has an annualised revenue of over US$50 million and is expected to achieve group profitability by the end of 2022.
CEO Kiren Tanna said: “The e-commerce landscape, particularly in Southeast Asia, with a more than 600 million population, has tremendous secular tailwinds. The funding has further strengthened our balance sheet and cash position as we look to continue to acquire great brands and invest in our technological advantage moving forward.”
“Una Brands has built out a multi-platform capability that no other aggregator has, catering not only to sellers on Amazon but also Shopify and on local platforms such as Lazada, Tokopedia and Shopee,” commented Nick Stocks, General Partner, White Star Capital.
Also Read: Una Brands nets US$15M Series A to acquire new e-commerce brands in Asia
The aggregator has 200+ employees in six offices across Singapore, Indonesia, Malaysia, Australia, India, and China.
Since its inception, Una Brands has raised close to US$100 million. Its other investors are 500 Global, Kingsway Capital, Presight Capital, 468 Capital, and Claret Capital Partners.
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