Indonesia-based job marketplace for blue-collar workers Pintarnya announced that it had raised an additional US$8 million (IDR120 billion) in a seed funding round from East Ventures and Vertex Ventures SEA & India (VVSEAI). With this new addition, the company had raised a total of US$14.3 million in funding.

In May, the company announced a seed funding round from Sequoia Capital India, General Catalyst, and some angel investors.

Pintarnya will use the additional funding to support tech development and data capabilities to give an added value to the company in facilitating an efficient job search process for both employers and jobseekers. The company is also expanding its team across all business lines.

“We aim to become a preferred platform that facilitates job matching for both parties and provides access to better financial access to blue-collar workers through a stronger digital identity and verifiable resume,” said Pintarnya Co-Founder Henry Hendrawan in a press statement on Tuesday, July 19.

In addition to investing in the company, East Ventures Co-Founder dan Managing Partner Willson Cuaca joins Pintarnya as a board member.

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Cuaca said there is a massive opportunity to empower millions of blue-collar workers in this region who struggle to secure a better livelihood. These opportunities come with various challenges in its journey but he believes that Pintarnya is the right team to tackle this challenge.

“They have a proven experience building and leading the B2C market and various financial services products in Indonesia. They have made significant progress and we are looking forward to future achievements made by Pintarnya,” he said.

Managing Partner Vertex Ventures SEA & India Joo Hock Chua added that job-seeking for blue-collar workers in Indonesia is considered inefficient –if not outdated. Pintarnya aims to solve this problem by using data and tech to enable a cost-efficient and sophisticated job-seeking process.

The Pintarnya solutions

Pintarnya was launched in May by three former senior executives Nelly Nurmalasari, Henry Hendrawan, and Ghirish Pokardas. Pintarnya aims to help Indonesian workers find jobs, access job opportunities, and secure better financial services.

The company claimed to have connected over 6,000 users with more than 100,000 job-seekers in the F&B, retail, logistics, and hospitality industries.

The Pintarnya platform is available in the format of a desktop and mobile app. Their service is available only for users in Greater Jakarta Area and Bandung.

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The platform works by allowing job-seekers to sign up and create a profile before it uses the information to recommend a suitable job opportunity which considers various parameters –not limited to job requirements, location, or skills. This approach is believed to give access more jobs.

After that, Pintarnya will work with employers to verify and recruit said blue-collar workers. Apart from helping blue-collar workers secure jobs, verified digital identities and resume on the platform can help blue-collar workers to have access to better financial services through Pintarnya’s partner in the finance industry, helping them build a better life.

Though the company does not share further details about it, with its open finance platform, Pintarnya also intended to provide formal financial services for the workers to improve their livelihood.

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The article was written in Bahasa Indonesia by Marsya Nabila for DailySocial. English translation and editing by e27.

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