Indonesia-based consumer insights platform Populix nets US$7.7M Series A

Populix, a consumer insights platform in Indonesia, today announced the closing of a US$7.7 million Series A financing led by Intudo Ventures and Acrew Capital.

Altos Ventures and Quest Ventures also joined the round.

Populix will use the money to recruit product and tech engineering experts to enhance data collection efforts, better meet more clients’ needs, and bring on marketing and regional expansion roles.

The company also plans regional expansion to neighbouring Southeast Asian countries by 2023.

Founded in January 2018, Populix provides “comprehensive” research and data collection for businesses, institutions, and individuals to make more informed business decisions through quantitative and qualitative studies. It claims to offer a pool of over 300,000 authentic, verified, and highly targeted respondents throughout Indonesia that are readily available, providing quick and reliable responses that illuminate the preferences, habits, and opinions of Indonesian consumers.

Also Read: Populix raises US$1.2M to provide businesses with valuable insights on Indonesian customers

For experienced research buyers, Populix offers comprehensive datasets on a subscription basis that track different generational groups in Indonesia. The initial datasets focus on Indonesia’s Generation Z, with plans to launch a Millennial-focused data set in Q4 2022 and new subpanels that include niche categories like car-owners, working professionals, and other respondent profiles.

Each dataset contains thousands of data points containing consumer consumption, online behaviour, lifestyle habits, emerging trends, and opinions and thoughts.

For mass audiences, Populix offers Poplite, a pay-per-use SaaS research platform that allows anyone to build surveys and collect targeted and actionable business intelligence. With Poplite, clients can choose from available templates depending on their business size or stage, specify target respondents based on their demography and launch a study on the platform or choose to build the survey from scratch.

Since 2020, Populix claims it has worked with over 1,500 clients ranging from Fortune Global 500 companies, governments, and major Indonesian conglomerates to SMEs, academics, and individuals.

“Consumer insights is a space traditionally dominated by large players with services often out of reach for many business owners. Populix shows that new business models can emerge in unexpected places and uproot preconceived notions of what consumer insights can do for businesses by adapting to the unique contexts of Indonesia,” said Theresia Gouw, Founding Partner, Acrew Capital.

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