At e27, our mission is to provide entrepreneurs with the tools and resources to build and grow their companies. And that includes publishing relevant news from the Southeast Asian startup ecosystem.
If you are a regular reader of our site, you might be familiar with the different types of content that we publish. In addition to publishing thought leadership pieces from our contributor community, our in-house writers also feature articles on trends, issues, and profiles of notable startups and investors in the region.
But funding news remains a fan favourite amongst our readers. Our editors score these stories from various sources, but sending press releases to our inbox remains the most popular way to get words out on this major milestone. Sadly, due to the number of incoming submissions, and the limitation of our lean content team, we often have to be extra selective in choosing the press releases to publish. We are aware that this process can be hurtful for startups and the PR agencies that represent them.
So we decided to transform the way we are publishing funding news by walking the (tech) talk and tapping into the power of digitalisation.
Presenting an easy-to-use online tool that allows anyone to submit their fundraising news releases in just a few steps. No more multiple emails to e27 journalists, chasing up for publishing schedules and confirmations, and all that exhausting rollercoaster ride.
In just three steps, you will be able to send us all and any information related to fundraising, investments, financing, etc. for your clients or startups.
How it works
To access the tool, you need to create a profile for yourself and login into the e27 site. Once you log in and put your cursor on your profile picture, you can see ‘Submit Funding News’ just above ‘log out’ at the end of the list (see the screenshot).
When you click on this, a page opens up (see the screenshot below), which greets you with the question ‘Does the company have a profile page on e27?
This is where you select the company that has received the funding and the investors, who participated in the round. Feel free to add any other organisation that is of relevance or may be mentioned in the press release.
If your company already has a profile, click ‘yes’, choose it from the dropdown menu (you can choose more than one), and add the headline and the main body.
If you don’t have a profile, create one with the help of this online guide. Come back to the tool, choose the company profile from the dropdown menu and then proceed.
You can add the following details: the name of the company that has raised the capital; name(s) of the co-founders and investor(s); the amount raised (USD), funding stage/round; whether equity, venture debt or strategic investment; the company’s plans with the capital; details of the previous rounds; and a brief description about the company and its products/services.
You may also add a relevant picture using the ‘insert/edit image icon under the ‘key information’ tab. Pictures of founders, or one with investors will be best. Avoid company logos or screenshots of the website/app.
The tool also allows you to add quotes from key people (founder, investor, etc.) or any other additional information.
Lastly, click ‘submit for review’. And you will see this:
This is where your job ends and ours begins. We will review the information and fact-check it thoroughly before publishing. Once published, you will also receive a notification (via email). You can also find it on e27.co/news (please note that the publication of posts is the sole discretion of e27).
If you have any questions or technical difficulties while submitting email us at writers@e27.co
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Image Credit: dirkercken
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