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Base.vn founder’s new SaaS startup True Platform attracts US$3.5M seed funding

The True Platform founding team

True Platform, a business SaaS startup, has closed a US$3.5 million seed funding from January Capital, Alpha JWC Ventures, Beenext, FPT Corporation and other unnamed angels.

The startup will use the funds to accelerate product development.

True Platform was founded in late 2021 by Hung Pham, who previously founded Base.vn, an enterprise SaaS platform in Vietnam. Base.vn was acquired by FPT Corporation, one of Vietnam’s largest corporations, in May 2021.

The startup is preparing to launch two major products later this year. They are Success.net, a customer-centric platform to help companies accelerate sales and services, and Rework.com, an operation platform to help companies work together.

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“Today, SMEs globally lack budget and bandwidth to evaluate, provision, and maintain the different tools for their respective functions (e.g. HR, operation, customer support, finance). We recognise a need to provide a unified and affordable operating system for SMEs that enables a consistent user experience. More importantly, we support the founder, who has previously founded a SaaS company to achieve 7,000+ customers in six years,” said Jason Edwards of January Capital.

“We shared about the foundation of True Platform and its capital call with just a very few VCs, with who we have connected for long. We got an initial commitment of more than US$5 million in one month of talking. However, US$3.5 million is well enough at this stage of the company…we strive for creating not just the most usable software but also software affordable by millions of companies,” said True Platform Founder Hung Pham.

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