Betterteem is Slack, Microsoft Teams, SharePoint, Intranet all rolled into one

Initially, he wanted to build a solution to streamline the employee rewards process for his BPO employer based in the Philippines. With his minimal knowledge of creating no-code websites and the help of YouTube tutorials, Bo Discarga managed to launch the first version of the solution, MyRewards.

“But as the company started using the solution, internal demands to cater to a bigger audience emerged. We kept adding new functionalities to MyRewards, which paved the way for the birth of Betterteem,” he says.

Discarga (CEO) and Rey Leonard Dumasig (CTO) co-founded Betterteem in Metro Manila in 2021 with a mission to find out and define the specific drivers of employee experience in the BPO sector in Asia Pacific.

An amalgamation of various apps

Betterteem is a predictive workplace app focused on the overall employee journey. It uses machine learning to predict employee churn, provides on-demand mental health support to them, and is a digital community platform to influence their experience positively. Betterteem does this by sifting through volumes of data coming in and out of the app after its daily use by employees.

In simple words, Betterteem amalgamates the features of several HR apps like Slack, Microsoft Teams, HRIS, SharePoint, and Intranet. This allows the app to collect usage data and create predictive analytics of a team member’s experience. It alerts people leaders/HR executives about their experience and attrition possibility using its predictive analytics.

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Before founding Betterteem, Discarga spent ten-plus years managing employee engagement and experience in the Philippine BPO sector. In the past, he worked as an employee experience leader for Bank of America, Startek, Accenture, Quantrics, and JPMorgan.

His partner Dumasig is a tech strategist with over 15 years of experience developing and supervising system infrastructure, data security, and implementation of new technologies.

Betterteem targets industries such as telco, hospitality, and healthcare with its app. However, for the next two years, the focus is on the BPO industry in APAC, which accounts for about 38 per cent of the global outsourcing market.

“We realise that for us to be successful in APAC, we will need to start winning in the Philippines, the outsourcing capital of the region. The local BPO sector accounts for about 18 per cent of the global outsourcing market and about 30 per cent of the APAC market. So the focus will be on the local BPO industry for the next two years,” he shares.

If the app is a success in this market, then it will be taken to a market in the APAC region. The region’s total addressable market is estimated to be US$1.18 billion, with over 12.3 million employees as of 2021 and a projected CAGR of 8.5 per cent through 2028.

Betterteem, launched in December last year, currently runs a pilot with several organisations. It bills them per active employee on the platform (US$2.12 a month).

The app mainly competes with similar apps in North America with a presence in the region. “However,” he claims, “the flexibility of our system to integrate into the existing HR solutions of our clients makes us unique. This makes us work with any existing HR systems our clients may already have.”

Betterteem has just announced a US$500,000 fundraise from local angel fund Buko Ventures and IdeaSpace, a non-profit, local startup accelerator. “We have raised this capital to convert our minimum viable product into a billable product, which will allow us to onboard 10,000 users by the end of Q3 and generate an MRR of US$20,000.”

Data privacy regulation is a concern

The AI venture foresees specific challenges as it scales the business. The growing number of new data privacy regulations is one. “Since our business is heavily reliant on collecting data, navigating data compliance will continue to be a challenge for us. Compliance is more challenging because there are no general regulations to comply with, so we would have to tailor-fit our compliance per territory we are serving,” he notes.

Nevertheless, Discarga believes Betterteem’s AI-powered solutions will be the default expectation of the market it serves over the coming years. “This is based on our firm belief that digitalising HR is not just ‘nice to have’ but a necessity for organisations’ future growth and acceleration.”
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