Venture Catalysts and 9Unicorns, India’s leading early-stage investors, will be organising their second Demo Day (DDay2) on April 14, showcasing 26 startups from their respective portfolios. Here are four startups that are disrupting the health and well-being sector.
Health and well-being have emerged as thriving segments in India for startups. The Covid-19 pandemic was an enabler for digital health services.
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Following the pandemic, there has been a growth spurt in the number of healthcare and well-being startups in India. Currently, there are 7,128 healthtech startups in India, according to data from Tracxn.
If you are interested in the latest and upcoming solutions in the sector, here are four startups that you need to know:
Auric
Launched by Deepak Agarwal, Auric is a leading D2C Ayurveda brand. Auric started in 2018 with ayurvedic supplements and is now pivoting into bringing Ayurveda to Food and Beauty.
Auric is at $5m ARR with a 70% Gross Margin and 75% of its customers repeat 2 times the first-order value in the first 12 months. Agarwal and his team believe that the future of Ayurveda lies with millennials. The products offered by Auric, therefore, are targeted toward the young. The brand aims to align its products with pop culture.
Products offered by Auric range from detoxifying drinks to fizzy drinks and supplements for beauty, health, and sexual well-being.
TagZ Foods
Can’t give up chips? TagZ offers innovative and better-for-you versions of the snacks that consumers already love such as chips, dips, chocolates and cookies.
The popped potato chips by TagZ come with 50% less fat and have no cholesterol, no trans fat, no artificial colours or preservatives, no palm oil, and no gluten. The startup, founded by Anish Basu Roy and Sagar Bhalotia, leverages popping, a new technology that uses high temperature and pressure on the finest quality potato. TagZ has recently launched a range of international gourmet dips in flavours such as pepper jack, garlic aioli, ranch, and chipotle.
TagZ is on a mission to help urban GenZ consumers eat better and lead a more active, fitter lifestyle by pursuing their passion for sports, travel, outdoors, and music. At the same time, it is a plastic neutral brand.
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The startup is focused on the top 30-40 million households across the country to begin with, alongside international export markets as well. It is focused on consumers who are looking for international snacking experiences with a focus on taste, fitness, and sustainability.
TagZ was also featured in India’s Shark Tank post which witnessed a 220 % surge in sales thus helping it gain a household name status amongst the younger health-conscious generation. TagZ is also recognised as one of the Fastest growing D2C Brands in India by INC42
Navia Life Care
Kunal Kishore Dhawan, Gaurav Gupta, and Nupur Khandelwal founded Navia Life Care in 2016 with a mission to empower the health ecosystem with innovative platforms for improving the standard of care and health outcomes across the world. The company has developed a connected care app that can transform medical practice.
The platform uses technology to improve three major areas of medical practice: patient reach and experience, care, and engagement. It facilitates the seamless transmission of information across various stakeholders of the healthcare industry. There are modules for patient engagement, practice management, digital EMR, and smart devices that are used by healthcare providers and patients.
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Navia Smart EMR uses AI-enabled suggestions, clinical decision support, and voice-to-text to help healthcare providers and doctors create digital prescriptions faster and with minimal behaviour change. Navia e-Consult helps doctors establish virtual OPDs, including video and teleconsultations, which comply with all guidelines and security measures. Navia QM helps in streamlining the patient flow and reducing OPD waiting times in crowded clinics and hospitals. Navia Connected Care also integrates smart medical devices in order to capture real-time data and help doctors diagnose patients in a better way.
Uvi Health
Uvi Health offers a holistic solution that helps women manage their PCOS naturally while reducing the risk of infertility. Through Uvi Health, you can understand your root cause and get compassionate care from experts, tailored for you — online.
Founded by Mehak Malik, an alumnus of Harvard and ex-VC, Uvi Health simplifies the healthcare regimen for women living with chronic, sexual, and reproductive health disorders by building science-backed programmes. The company ensures its users get an end-to-end experience by bringing everything from diagnosis, specialist consults, and lifestyle modifications under one roof. Its plans are digitally delivered, affordable, and powered by a local network of highly vetted experts.
Healofy
Healofy is India’s largest parenting app with a community of 2 million active mothers on its platform. Present in nine languages, Healofy has built a very personalised and relevant community for 45 months of early motherhood.
On the top of the community, Healofy has built a freemium content subscription business where over 300M+ content pieces are consumed on the monthly basis on the topics like pregnancy health and nutrition, maternity personal care, baby development and growth, baby’s health, baby personal care etc. The platform has over 5 million+ consumable content (videos and infographics), 30 million+ Questions & Answers, discussion forums etc. Today, it has the largest content repository in the mother and child care space globally.
From the last 3 quarters, Healofy is building a commerce subscription business on the top of the community through a conversational D2C model. This not only helps in building a strong D2C brand in the white space categories which require high awareness like mom and baby nutrition, health, growth, but also provides a very efficient predictability of timeline-led monthly spending.
Founded by a team of IITians and serial entrepreneurs-Gaurav Aggarwal, Prasoon Thapliyal and Aradhana Singh, Healofy has over 10 million downloads and a current ARR of USD 6M, which is growing 20% MOM (last 6 months) from 1 SKU (9 months back) to 18 SKUs today through D2C commerce. The company is closing its Series B+ of $ 20mn-$25 mn by July this year. It has so far raised USD 13 million from Venture Catalysts, Omidyar Network, Celesta Capital, BAce Capital, M&S partners, IPV, Haldiram amongst other angel investors like Anupam Mittal, Vijay Shekhar Sharma, Kunal Shah, Amrish Rau and family, & Jitendra Gupta.
To get to know these five groundbreaking startups better, catch Demo Day 2 (DDay2) organised by Venture Catalysts and 9Unicorns. You can access the showcase by registering here.
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Photo by Marcus Aurelius
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This article is produced by the e27 team, sponsored by Venture Catalysts and 9Unicorns
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