In this episode, we are excited to welcome Marcello Schermer, Head of International Expansion at Yoco, a South Africa-based fintech startup helping SMEs accept payments and get data-driven insights. Prior, Schermer was Managing Director of Seedstars and a strategy consultant at Detecon Inc.
In our conversation, Marcello talks about the importance of immersing yourself in a new market to understand how trust is built, why it’s crucial to build a cross-cultural team from early on within the whole company and not just within the expansion team, as well as the growing opportunities across the continent of Africa with its fast-growing population and how Africa should be thought of as a source of innovation and not just an opportunity for market entry.
This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets.
Also Read: Ritual Chief People Officer on the importance of culture in international expansion
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The article was first published on Global Class.
Image Credit: Global Class
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