In the post-pandemic era when more and more businesses are moving online, getting the most out of digital marketing channels is becoming highly competitive and complex.
The field of search engine optimisation is no exception. As Google harnesses the power of AI to understand search intent, search algorithms are evolving at a rapid pace. Traditional manual SEO techniques are simply not able to keep pace with constant and sophisticated changes in Google’s ranking factor. “Without an AI-led solution, the weakness of doing effective SEO is apparent,” explained NexMind AI founder and CEO, Francis Lui.
Lui said many SEO agencies do poor SEO because they refer to general guidelines from Google. In fact, he pointed out that “Google makes changes very often to make their ranking factor more complicated and difficult to decode for ranking factors.” This problem becomes even harder when it involves multiple languages and regions.
Malaysian startup NexMind AI is the creator of the world’s first multilingual AI-driven SEO platform. Founded in 2019, the company positions itself as a data intelligence search engine solution, powered by flexible AI-based NLP search architecture.
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The need for solutions to help companies rank on the first page of Google through the use of data-driven intelligent software that could operate in multiple languages became even more apparent to Lui after the COVID pandemic struck. “Because of the global pandemic, since 2020, many brick and mortar businesses have started to switch and sell their products and services online. The need to compete on the internet is getting bigger. SEO has become one of the most crucial elements for businesses to deal with online. The idea is simple, but the process is complicated,” remarked Lui.
Why is this process for competing for search engine rankings becoming harder and harder? Lui explains that when thinking about selling online, many consumer businesses can go into social media channels such as Facebook, Twitter, Instagram, and even TikTok to attract fast traffic and target niche market segments. “However, the B2B or professional market still remains competitive and dependent on websites enquiry for lead generation. Therefore, making their website appear on Google’s top search results is very crucial for getting more business deals.
“NexMind AI was established to help companies solve everyday problems, and business challenges using the best predictive models for data,” continued Lui. “Firstly, content is one of the most important factors for Google to rank a website. Only the website with the content that best fits the search intention will be displayed on top pages. The most significant part will be our uniqueness of combining AI with SEO and being able to work on multiple languages all over the world. When AI is integrated into SEO, it allows our users to easily get real-time content from top-ranking websites to find out the most relevant content for websites to rank on Google.”
NexODN: Multilingual AI-based SEO and Content Generation in one package
NexMind AI’s search engine software claims to be the world’s first and only platform with all AI-based SEO data, SEO metrics, and content generation technology, all rolled into one product. With an integrated system that offers users fast and scalable insights across 9 major languages of the world, the award-winning NexODN Expert System features an AI SEO system, AI Content Generation tool, and an in-depth AI Web Intelligence technology all in a single package. It employs machine learning and deep-learning algorithms to decode Google’s algorithm updates in real-time and for each geographical location.
“NexODN allows users to get the exact answer (keyword and content) they need to improve their SEO ranking. By using AI instead of human opinion to decide content strategy, AI SEO was able to identify the needs from Google’s perspective to make a website relevant to search intent. Therefore, our platform users benefit from the effectiveness of technology through not just cost and time-saving, but also proven with ranking results based on our client from the past,” said the founder.
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The key tools provided by the system are as follows:
- AI SEO Analyzer, powered by NexMind AI’s patented technology that provides powerful AI recommendations for content to rank higher in search engines
- Competitor Analyzer that outlines the exact ingredients needed to outperform competitor rankings and the AI contents generator
- NexWriter, which uses advanced deep learning technology to generate optimised search engine ranking content
“This solution can help any business that wants to rank ahead in search engines and generate leads,” believes Lui, adding that it helps clients deploy the required changes within a much shorter turnaround compared to human teams. Adding to its appeal, the NexMind AI platform can currently operate in 9 languages: English, Chinese, Japanese, Bahasa Malaysia, Bahasa Indonesia, Spanish, German, French, and Italian.
Award-winning product delivers impressive results
Since launching its product in 2019, Nexmind has worked with a variety of B2B companies in Malaysia and Singapore to deliver impressive results. Companies like StarCRM, Berjaya Sompo Insurance, Colorful Cubicle, and Sintrum office furniture have reported a 2x-4x increase in quality leads generated, and over 100-200% increase in overall website traffic within months of deploying NexMind AI’s solutions. The number of keywords ranking on Google also increased by at least 20-30% for these clients.
Having weathered a challenging 2021, with expansion into international markets including Germany, USA, Mexico, Japan, Taiwan, and Australia, among others, NexMind AI is looking towards the Middle Eastern market this year, incorporating Arabic into its platform. It is also introducing the NexMind AI SEO Digital Partners Programme which will see the collaboration of industry stakeholders and experts from around the world.
NexMind AI track record and innovative solutions have led to recognition at the APAC level, further cementing its position as an exciting player in the big data analytics and software industry with its win at the 20th APICTA awards. Asia Pacific ICT Alliance (APICTA) is an international collaboration that aims to promote technology and ICT awareness and encourage digital innovation and solutions in the region.
The annual awards provide winners with the springboard to network and mentor with global industry leaders. NexMind AI’s win in the Digital Marketing and Consumer Technology category is another major achievement for the company which has grown by leaps and bounds since its founding in 2019. “We have achieved multiple local awards, especially in 2021, but this is the first at the Asia Pacific level and it is not only a win for us but a big win for Malaysia as well,” remarked Lui.
Last December 2021, NexMind AI also won first place for the Alibaba Cloud Demo Day (Group B). Having edged out a wealth management DeFi Robo-Advice app and a regional edtech company that came in second and third, NexMind AI’s products and services have proven to be some of the most innovative in the region. The Alibaba Cloud Demo Day Malaysia aims to seek out and empower high-potential budding startups in Asia that have dreams of becoming the next breakout story.
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No doubt, the startup has created a distinct advantage with software that crosses language barriers. Positioned at the heart of an industry that is poised for phenomenal global growth with the globalisation of business and the pervasiveness of internet usage, this award validates its reputation as a solutions provider that is responsive to market needs. No wonder the company has seen a 60-fold revenue increase in two years, and today can proudly boast of over 350 active users of its solution.
“Our key services are to educate businesses with websites to improve their content for ranking higher on Google,” reiterated Lui regarding the mission of the company. “Even for non-technology businesses, Automation technology changes the rules of the game, giving everyone easy access to global information.” As the company sets its sights on aggressive growth, the CEO plans to continue product innovation and add new capabilities such as: “One click to get your expected result in multiple languages. Not only in SEO, but in new Web3 technologies including blockchain and metaverse. Imagine everyone can communicate with no language barrier.”
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This article is produced by the e27 team in partnership with NexMind AI
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