Grupin Co-Founders Ricky Christie and Kevin Sandjaja
Indonesia-based social commerce platform Grupin today announced a US$3 million in funding led by Sequoia India’s Surge.
Skystar Capital and East Ventures also joined.
Started in January 2021 by Kevin Sandjaja and Ricky Christie, Grupin offers an interactive, community-based shopping experience to consumers, along with the benefit of discounts on bulk consumer products. The platform helps consumers find, discover and band together to get great deals consistently while allowing them to share their experiences socially.
Through Grupin, groups of people can combine their purchases to get significant discounts at scale. Consumers also get access to different deals that are constantly adjusted based on their location, browsing behaviour, buying preference and purchasing power.
Also Read: Meet the 5 Southeast Asian startups graduating from Sequoia Surge’s sixth cohort
Grupin proactively offers new deals on new brands, produce and locally made products, creating a different discovery experience than search-based e-commerce sites.
Additionally, customers can share the best deals and products with their friends and family within the app.
To date, Grupin has sold hundreds of SKUs from packaged foods, fresh produce, baby products, kitchen utensils to electronics.
“With the proliferation of e-commerce, especially since the start of the COVID-19 pandemic, consumers want a robust shopping experience that not only brings value but also provides engagement. At Grupin, we offer a social experience when shopping, which has been especially engaging for customers in Indonesia, as we see ingrained cultural behaviours like ‘gotong royong’, where friends come together to shop and play,” said Kevin Sandjaja, Co-Founder of Grupin.
Grupin is part of Surge’s sixth cohort of 20 companies.
E-commerce in Indonesia is rapidly growing, accounting for 20 per cent of retail sales in 2020, up from just 6 per cent in 2019, and is expected to reach US$60 billion by 2025.
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