Ex-Deliveroo exec’s social food ordering app Gobble secures US$1.3M seed capital

Social food ordering platform ‘Gobble’ has raised US$1.3 million in a seed round of investment co-led by Beenext and Flash Ventures.

Notable angels, who have backed Gobble in this round, include Warren Tseng (former RGM, Uber APAC), Siddharth Shanker (former General Manager at Deliveroo Singapore), and Abhishek Sahay (Regional Director, Foodpanda).

Gobble will use the funds to launch its platform across colleges and expand its tech and product team to scale.

The startup was founded in 2021 by Ashwin Purushottam (Founder and CEO) and Domenico Tan (Co-Founder and COO). Purushottam was previously General Manager (Special Projects) at Deliveroo, whereas Tan worked Travis Kalanik’s CloudKitchens before joining Gobble as a co-founder.

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Gobble is a group ordering and food-gifting platform. The app boasts a couple of unique features, including Food Feed, which lets people view and order what their friends ordered instead of scrolling endlessly through delivery apps. It also allows the user to gift food to anyone with a cheeky message. In addition, the app enables students to create a ‘Gobble Party’ and invite their friends to group-buy discounted meals.

“Through Gobble, we are building APAC’s first social food ordering platform built around food and friends. We benefit not only the end-users but also our restaurant partners through group orders,” said CEO Purushottam.

Dirk van Quaquebeke, Managing Partner at Beenext, said: “Gobble is addressing a unique market opportunity. By using highly scalable technology, Gobble will bring millions together through food. We are thrilled to partner with the team on their journey to grow and expand to new markets.”

Lorenzo Franzi, Founding Partner, Flash Ventures, added: “The team is bringing a very human and local angle to food ordering and gifting while offering a completely new experience compared to the existing food platforms.”

In a survey conducted by the Gobble team among about 100 students from NTU, NUS and SMU, it was found that 96 per cent already gift food to friends.

The social-food ordering market is expected to grow to US$4.5 billion in Southeast Asia by 2025.

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