Infinity Force, a management system serving the play-to-earn (P2E) ecosystem, has received US$5.5 million in seed funding led by Animoca Brands.
Other participating investors include JUMP Capital, Sky Vision Capital, OKex Blockdream Ventures, MEXC, GSR, Double Peak Group, Tokenbay, and DWeb3.
Also Read: Animoca Brands attracts US$360M to grow open metaverse, make strategic acquisitions and investments
The company will use the new funding to scale its functionality to facilitate onboarding games, guilds and players and transition into Infinity Force DAO, a decentralised autonomous organisation.
The investment will also allow Infinity Force to scale its team and further invest in NFT assets for its internal players and guilds to use.
Infinity Force allows users to create, grow and manage their own guild through its integrated platform. Its product provides end-to-end SaaS encompassing guild creation, NFT asset lending, player recruitment and training, performance management, payment automation, and data analytics.
The startup likens itself to the “play-to-earn Salesforce,” which aims to streamline the creation and operation of guilds to make them more accessible to the public.
Infinity Force has a community by managing its own guild of over 1,200 members in the Philippines, Indonesia and Venezuela. In addition, through its partnerships with various game studios, Infinity Force will soon offer a wide array of P2E games on its platform, allowing gamers and NFT investors to be connected and capitalise on the expanding ecosystem.
Currently, Infinity Force supports Axie Infinity and plans to add more games into its ecosystem in 2022.
Animoca Brands is a gamification and blockchain leader with more than 150 investments in NFT-related companies and decentralised projects. On Wednesday, Animoca Brands announced the completion of a US$359M funding round led by Liberty City Ventures at a pre-money valuation of US$5 billion. Its other investments include OpenSea, Dapper Labs, Yield Guild Games, Star Atlas, Axie Infinity, and Thetan Arena.
Also Read: Animoca Brands invests in Fantico, a startup creating its own metaverse
Yat Siu, Executive Chairman and Co-Founder of Animoca Brands, said: “The team at Infinity Force is breaking down the barriers of entry for P2E while empowering communities across the globe with the tools and resources to systemise player onboarding, performance, and scalability. We are proud to lead the investment and to support Infinity Force’s vision to make the open metaverse more accessible.”
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Image Credit: Infinity Force
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