AMATELUS Co., Ltd. is the Japanese video technology startup behind SwipeVideo, a livestreaming software that allows multi-feed and 360-degree video viewing. Kei Oda, COO and Head of Overseas Business Development at AMATELUS described the product as a game-changer for the video viewing experience. The software gives users the ability to switch freely their point of view — simply having to swipe to change viewing angles whilst watching SwipeVideo.
SwipeVideo is a patented software featuring proprietary technology developed by the company that enables live-streaming or playback streaming of multi-angle video over any web browser.
With SwipeVideo, content creators are in control over the direction of the content to the viewer, providing a completely new video viewing experience with opportunities for increased engagement. Viewers can swipe to change angles, pinch to zoom in and out and playback in real-time, fast, or slow play.
SwipeVideo solves the problem of last-mile delivery for 360° and a multi-feed video explained Mr Oda. SwipeVideo does not require a specialised application so it can be embedded directly onto websites or viewed on popular apps like Instagram and Twitter. With VR/AR/MR content becoming popular around the world, tools for free-viewpoint video distribution and editing software, application development, and shooting are set to become more and more important for both content creators and consumers.
SwipeVideo’s early developments
The technology for this has been available for many years — it was first showcased in the Matrix movies over 20 years ago. Despite these early innovations, viewers have until now been unable to manipulate the viewing angle of such content due to the extremely large data requirements needed to stream simultaneously. With Swipevideo, real-time content delivery with no buffering is possible even in a 4G environment thanks to their proprietary software.
SwipeVideo can be used for both pre-recorded content and for live-streaming with as many angles as needed. Furthermore, content for such videos can be created with regular cameras available in the market, which means no specialised equipment is required. While the current market opportunities for SwipeVideo are in the B2B space, the potential is immense for applications that allow consumers to easily create and view exciting new content.
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“Our product offerings are being streamlined with the ultimate goal for SwipeVideo to be an easily accessible SaaS product that can be used by corporations and individual creators alike,” Oda remarked about the product development roadmap. The startup is eyeing potential expansion and finds the Asian market enticing due to the rapidly growing numbers of the video consumption market in the region and a commitment to invest in network infrastructure.
Southeast Asia’s growing video consumption makes it an attractive market
“As a Japanese company, Southeast Asia is a natural expansion for AMATELUS,” said Oda. “We see Southeast Asia as a thriving and fast-growing hub where tech adoption is accelerating. Asian people embrace new technology and innovation, and we hope that SwipeVideo will soon be an integral part of video consumption in the region,” he added.
SwipeVideo use-cases are not just limited to 360° video, or multi-camera footage shot simultaneously. Separately filmed content can be merged to create a single, multi-angle movie. SwipeVideo has been deployed by businesses in projects across media, music, entertainment and fan-related content. Use cases for the free-viewpoint technology include videos that drive real-time experiences for events, e-commerce, physical stores, training, and technical instruction content.
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“We have been doing product iteration for the past 4yrs here in Japan. We have growing traction across a wide variety of use-cases, from technical education to sports and entertainment,” said Oda. “While we are currently laser-focused on our B2B business, we do see a future where SwipeVideo has many B2C applications,” added Oda. As the creator economy grows, the company is interested in developing new use cases for SwipeVideo.
“With the creator economy in mind, we are also considering SwipeVideo being embedded in NFTs – as a web video product, we would be able to create truly unique, tokenized content. SEA is a big hub for blockchain and tokenized economies, so we are extremely interested to explore this opportunity,” Oda explained about the future applications for the software.
Expanding to a variety of industries
In order to serve the region’s growing market, AMATELUS is focusing its efforts on making the software solution easy to deploy and use by clients across a wide variety of industries. “We have been testing out our successful applications with clients across the globe, and we are busy making sure that SwipeVideo is as easy as possible to deploy and utilize as a solution in a variety of use-cases. We realize that having a strong presence in local markets is an advantage, though like many other businesses we have suffered from the inability to travel during COVID.”
Japanese agency JETRO is providing the company with vital support to help them make the expansion possible. “We are fortunate to have received strong support through JETRO – they have helped us across continents through accelerator programs, connections to local companies, mentors and potential clients,” Oda remarked. He emphasized that they are extremely committed to building a presence internationally. “We believe SEA markets to be an excellent opportunity for us, and we look forward to building upon our strong momentum in Japan,” Oda concluded.
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This article is produced by the e27 team, sponsored by JETRO
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