Singapore’s Hepmil Media secures US$10M to expand e-sports, gaming network

Singapore-based technology-driven media company Hepmil Media Group has secured US$10 million in a Series A round of financing led by Quest Ventures, Pavilion Capital and Bent Pixels.

Hepmil own the media companies SGAG, MGAG and PGAG, besides the digital creator agency Hepmil Creators’ Network.

This round marks Hepmil Media’s first fund-raise from institutional investors since its inception in 2015.

The group will use the funds to grow its content and creators’ platform and capabilities and expand its e-sports and gaming network. The group also has plans to grow more revenue streams, particularly in developing content capabilities to serve regional commerce players in their direct-to-consumer efforts.

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It will also expand into Thailand and Vietnam in 2022.

Karl Mak, CEO and co-founder of Hepmil Media, said: “The digital media space in Singapore and Southeast Asia has transformed rapidly over the last decade. More people are spending their time online for entertainment and fulfilling their everyday needs. We also see more brands looking for an integrated digital media solution capable of reaching and engaging an exponentially growing audience in a compelling manner to drive conversion. Through expansion and investing in capabilities building to push new, innovative solutions for brands, we hope to be able to redefine Southeast Asia’s digital media and entertainment sector and to remain the preferred platform for brands to work with.”

Hepmil Media’s original content arm produces content that reaches over 30 million Gen Zs and millennials across the region weekly. At the same time, its creator network partners with over 300 of the region’s top digital content creators who generate over 3 billion monthly views.

Hepmil Media Group has offices in Singapore, Kuala Lumpur, Jakarta and Manila with over 100 employees.

The firm entered Indonesia early this year via a partnership with EVOS Esports, which aims to address the expanding e-sports market across the region and give brands and talents an additional platform to connect with a highly engaged audience.

The funding will also be used to support the group’s strategic expansion plans in the coming months, including the creation of Bent Pixels Asia Private Limited, a joint venture between Hepmil Media and Bent Pixels in Asia Pacific.

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Headquartered in Singapore, Bent Pixels Asia will enable Hepmil Media to expand its influence and reach within the e-sports community in Southeast Asia by being the preferred provider for YouTube reserved media in Indonesia, Malaysia, the Philippines and Singapore.

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