OKHOME, an Indonesia-based homecare services startup, has completed its US$3 million Series A funding round with investors, including POSCO Venture Capital, A Ventures, ES Investor, Honest Ventures, and Enlight Ventures.
The capital injection will enable OKHOME to scale through product development and aggressive marketing.
The firm also aims to leverage customer loyalty through the “lock-in effect”, which offers customers various additional home care services that are not limited to cleaning.
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OKHOME was founded in 2017 by South Korean founders Daehyun Kim and Choi Jin-suk, who worked at the strategy and management divisions of Korean entertainment powerhouse YG Entertainment. The duo then travelled to Indonesia in 2015 to start their venture.
They built OKHOME as a platform to offer comprehensive home care services, including general cleaning, disinfection, and air conditioner management. Its automated app-based reservation system serves customers across Jakarta and Surabaya areas. The startup claims it accepts bookings within only a minute.
OKHOME stated in a release that the platform has grown rapidly thanks to the COVID-19 pandemic, which forced people to be more concerned over house hygiene.
The startup also boasts of a network of trusted, reliable and competent cleaners and professional technicians. According to it, this will help create quality jobs for cleaning helpers. Kim said in an interview that OKHOME pays employees higher than most full-time domestic helpers.
In 2018, the startup raised US$300,000 in seed funding from Daum Kakao-backed K-Cube Ventures and Spring Camp.
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Image Credit: OKHOME
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