Easy Eat founding team
Singapore- and Malaysia-based Artificial Intelligence-powered foodtech startup, Easy Eat AI announced today it has secured US$5 million in a fresh round of financing.
Investors include Aroa Ventures (the family office of Oyo founder Ritesh Agarwal, Reddy Futures Family Office, Prophetic Ventures, Maninder Gulati (Global chief strategy officer of Oyo), Cem Garih (Managing Partner at Alarko Ventures), Fethi Sabancı Kamışlı (founder and Managing Partner of Esas Ventures, and a few Silicon Valley-based VCs and angels.
The company will utilise the capital for team expansion, founder and CEO Mohd Wassem told e27. Over the past three months, the team has grown from 10 to 40 people.
The latest deal is sealed just over a month after Easy Eat secured an undisclosed amount of funding from a clutch of investors such as Silicon Valley veteran and former Uber chief product officer Manik Gupta. Previously, East Eat bagged pre-Series A round from investors such as Bala Chandra, Managing Partner of Vernalis Capital, and his family office, besides five other unnamed angels.
Easy Eat was founded in early 2020 by friends Mohd Wassem, Rhythm Gupta, Abdul Khalid and Akshay Chauhan.
The foodtech startup digitises all customer-facing interactions in restaurants — from browsing menu, ordering and tracking to payments. It also personalises and rewards users’ dining experience. At the heart of its technology is an operating system with integrated QR-based table ordering, loyalty programmes, payment solutions, social media integration, inventory and integrated delivery services.
Once the restaurant adopts Easy Eat AI’s technology, the entire operations move online. Just like any other technology company, restaurants can capture each and every data point in the value chain which leads to a better understanding of customer choices, higher revenue and reduced cost.
Easy Eat claims it has been able to increase the revenue of restaurants by 30 per cent and reduce the operational cost by 15 per cent.
In Malaysia, Easy Eat AI is already serving hundreds of merchants, including brands like Richiamo Coffee, Mr. Fish Fishhead Noodles, WTF Group, and Hailam Toast.
“The current pandemic scenario has accelerated the digital transformation of the restaurant industry, with more and more restaurants and customers increasingly wanting contactless services. Easy Eat AI partner restaurants have been able to withstand the impact of COVID-19 better than other restaurants. Even during the worst of the lockdown period, our merchants were generating 50 per cent of the usual revenue,” said Wassem said.
“The most affected restaurants are those with no clear digital strategy that will continue to struggle even post- COVID-19 with limited revenue-generating opportunities, escalating cost of operations and they would continue to rely on third-party platforms for deliveries paying 30-35 per cent commission,” said Wassem.
“The team is customer-obsessed and understands the pain problems of the industry. Their innovative software platform will be disruptive to the entire F&B ecosystem and how customers engage through the F&B lifecycle in the online-to-offline world,” said Keshav Reddy, Managing Partner, Reddy Futures Family Office.
Also Read: AI startup Easy Eat aims to transform restaurants into tech firms and make dining more interactive
Southeast Asia’s F&B industry is estimated to be around US$100 billion in size, where the majority prefer eating out. In some countries, more than 90 per cent of people consume at least one meal outside a day. Plus, the region has a high female working population. All this bodes well for Easy Eat.
Wassem has previously built and exited Bobble Keyboard, for which he raised multiple rounds of funding from SAIF Partners, Sachin Bansal and Binny Bansal (co-founders of Flipkart), Deep Kalra (founder of MakeMyTrip), Amit Ranjan (co-founder of Slideshare) and Prashant Malik (co-creator of Cassandra).
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Image Credit: Easy Eat AI
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