Indonesia-based online B2B FMGG marketplace GudangAda announced today that it has appointed Huan Yang, former Head of Engineering at Grab Singapore, as its first CTO.
The news comes shortly after GudangAda successfully raised over US$30 million in a seed funding round, led by early-stage VC firms Alpha JWC Ventures and Wavemaker Partners.
In his new role, Yang will be responsible for managing technology for the platform and further growing its platform.
With an impressive career track record, Yang has spent over 13 years working with tech giants such as Google, Facebook, Uber and Grab as their software and engineering manager.
Yang joins GudangAda from Grab Singapore, where he was previously heading its Engineering teams in Singapore, Jakarta and Beijing to develop solutions to the company’s critical food delivery challenges.
Also Read: How two-year-old GudangAda managed to keep VCs interest ‘intact’ despite COVID-19
GudangAda believes Yang’s global exposure of having worked in different countries including Singapore, Shanghai, London and San Francisco will bring in a fresh perspective for the company.
“…we have already experienced significant growth in 2020 and I am looking forward to Yang’s contribution to help advance our platform and accelerate our growth moving forward,” Steven Sang, CEO of GudangAda said.
Huan’s appointment will be key to the company’s expansion plans, as it seeks to aggressively expand to more cities in the archipelago, further develop its warehousing and logistics offerings, and move into new product categories beyond the FMCG industry.
Founded in 2019, GudangAda connects small mom-and-pop retailers with wholesalers. The platform empowers the FMCG supply chain by enabling traders to become both a seller and buyer while facilitating bulk transactions between traders.
It claims to have established a presence in more than 500 locations in Indonesia with over 300,000 merchants.
Its technology solutions are mainly aimed at helping SMEs by providing a full suite of services starting from sourcing the product, managing sales and purchases, offering logistics transportation, and handling payments.
Also Read: Indonesian B2B marketplace for FMCG gudangada secures seed funding led by Alpha JWC, Wavemaker
Yang said: “Many traditional business players in Indonesia face constant challenges due to inefficient operations, low productivity or higher costs, and have difficulty adopting the technology. Working with GudangAda to deliver fast, cost-efficient and seamless solutions to benefit stakeholders is something I am truly passionate about.”
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Image Credit: GudangAda
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