Desty, an Indonesia-based company that provides a single platform for individuals to sell their products in, announced that it has raised an undisclosed amount in seed funding from East Ventures.
The company said that it will use the fresh capital to accelerate its product development and user acquisition, targeting 100,000 users in the first half of 2021.
Founded by ex-Alibaba executive Bill Wang and Eric Nataneal, Desty helps creators, influencers, and merchants sell their products easily through the online platform.
The company currently offers two products, Desty Page and Desty Store. Desty Page is a service that creates landing pages optimized for link in bio at social media accounts, while Desty Store allows users to easily create an e-commerce store complimentary to marketplaces.
“Not only sellers, there are many other types of users actively engaging their followers through Desty. We also provide our users the best tools from customisable templates to comprehensive analytics,” Wang said.
“Having an online presence is not an option anymore, now it is the only way. Desty comes as the local, simple, and free solution for independent online businesses to create landing pages and build their own branded online store in just minutes,” he added.
Some of Desty’s clients include online brands such as Alowalo, Babycare, Notbad, content creators such as Mindblowon Studio or Tahilalat, as well as influencers from food, travel, lifestyle, and fashion industries.
With the growing popularity of social apps such as Instagram, Facebook, and Pinterest more and more people are hopping on board on the social commerce trend.
This model has been widely popular in countries like China where live streaming models have been applied to e-commerce.
In a recent interview with e27, Frank Di, Director of International Corporate Affairs for Pinduoduo, stressed on the importance of creating an interactive experience in reaching out to the audience.
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Image Credit: Desty
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